4 Keyword Strategy Tips for Ottawa Businesses

man typing keywords

When it comes to strengthening your online presence, keyword research is one of the most essential digital marketing activities to help your business stand out. Whether you’re promoting a website or trying to increase sales, finding the right keywords for your web content helps your pages rank higher on search engine result pages and increases brand visibility in organic search results. 

Knowing how to choose keywords for your business and understanding their implementation is key to digital marketing success. For example, if you own a bike repair shop in Ottawa and want to improve its organic web traffic, you can look for keywords that your audience searches for the most and implement them in your digital marketing content to drive traffic and increase sales.

Effective Keyword Research Tactics for Businesses in Ottawa

Looking for effective keyword research tips to promote your business? Keyword research is all about finding the right keywords to increase your organic rankings and impressions. To make your keyword strategy effective and create positive outcomes, your business needs to find and leverage keywords that targeted audiences are using in search engines to find content and products.

Think Like Your Customers

customer interaction

Thinking like your customers is important for developing a successful keyword research strategy. Search engines like Google use this approach, and you can expect to rank higher in search results when you optimize your content with keywords that your customers are searching for using search engines like Google. 

Here is an example of thinking like your customers to complete keyword research. Type one of your keywords into Google’s search bar: the auto-suggestions will guide you and help you find what your customers are searching for the most, and how they word their queries. This will give you an idea about the keywords to be implemented in your digital content to generate maximum visibility and exposure for your content in search engines. For example, if you are looking for a highly-functional keyword for your bike repair shop, search the keyword “Bike repair shop in Ottawa” so that you can discover what your target audience’s most used keywords are.

Prioritize Keywords According to Their Impact

Prioritizing keywords is an important step to developing an effective keyword strategy. It allows you to choose between competing keywords while considering their competition level, search volume, relevance, and click-through rates. While finding keywords for your web content, you might come across various keywords relevant to your digital marketing needs. However, to gain more organic traffic and stay ahead of your competitors, you need to prioritize keywords that give you maximum results. 

While prioritizing keywords, remember that valuable keywords are often more competitive. That means that less competitive keywords are generally easier to rank for, and should be prioritized accordingly.

Leverage Long-Tail Keywords

Consider incorporating long-tail keywords in your content to generate more high-quality traffic that can lead to increased conversions. A long-tail keyword comprises a minimum of three words (with no upper limit) and is more specific than generic keywords. These keywords are more functional while targeting a niche or local demographic. These keywords are usually less competitive than generic keywords and easier to rank for in search results. 

While incorporating long-tail keywords in your web content, ensure that they sound natural and relevant to the page topic. This makes your content more engaging and trustworthy to your audience. An example of a long-tail keyword for a bike repair shop located in Ottawa would be “replace bike tire in Ottawa” or “best bike repair shop in Ottawa.”

Target Local Keywords

team looking at data

It is essential to take advantage of local keywords to attract your local audience. To make this approach effective, add your location to the keywords you’re using. Using localized keywords generates less traffic than generic ones, but also delivers more focused traffic, boosts your ranking on local searches, and brings you more qualified leads. Most searchers prefer search results that are specific to their location, so using long-tail keywords along with your location makes the content more relevant to your searcher’s intent.

Effective Keyword Research is Essential for Ottawa Digital Marketing Success

No matter how big or small a business is, it’s important to create a strong keyword strategy to build a strong digital presence. The above-mentioned keyword research tips can help your strategy bring your site more qualified traffic and improve your conversion rates. Finding the right set of keywords for your web content and implementing them correctly makes it easier for your potential customers to find you when they’re trying to find information or products using Google and other search engines.