6 Tips To Design a Website That Converts

Your website is the home of your online business. An easy-to-use and informative website reflecting your business strategy will enhance user experiences and generate sales. There are 50 milliseconds between a user's first impression and when they decide to stay or leave your website. You can use web design principles to simplify your site and persuade customers to keep browsing
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How To Increase Brand Reach With Hashtags

Hashtags accompany social media posts and can boost the visibility and reach of your content. You can use digital marketing strategies to maximize the potential of your hashtags, which are generally the most effective on Instagram and Twitter. You can use hashtags in the primary written text or shortly after to make them less visible to the reader. Hashtags can

How To Use Colour Psychology In Your Digital Marketing Tactics

Brands like Starbucks and McDonalds use the same colours across digital channels, and it's common practice with most companies. Starbucks is branded with a green and white logo, using those colours in most marketing efforts. McDonald's rarely differs from their traditional red and yellow colour scheme. Proper use of colour psychology in your digital marketing efforts can improve your brand

How To Create Brand Engagement Using Twitter

With Twitter becoming one of the most popular and versatile social networking platforms for businesses to connect with their audiences, the traditional Twitter engagement strategy has undergone a significant transformation.  As a result, Twitter is one of the leading players in social media marketing. Twitter incorporates new and useful features into its platform with time, making it increasingly more valuable

Branding Infographic

Branding is a vital part of your business and its identity and contributes to separating your brand from its competitors. Developing a recognizable brand and investing in promoting it can uplift your business in ways that standalone digital marketing tactics cannot. Effective branding strengthens all of your other digital marketing activities, and helps your business build relationships with your target
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How To Reach More People With Your Brand’s Messaging

The internet is overcrowded with pages, posts, people, organizations, and businesses all striving for attention. There is a lot of noise out there, and the messages that your brand conveys, and the mediums through which it speaks, need to be optimized to cut through the noise and ensure your messaging reaches your target audience. Branding is often overlooked in digital
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How To Build Effective Landing Pages in Ottawa

Looking for an effective way to improve your SEO and build a strong brand image in Ottawa? Consider developing a landing page specific to the region. Effective landing pages are a digital marketing tool that helps convert visitors into customers. A well-optimized landing page can fulfill many of your marketing goals, from generating leads and collecting prospect demographics to tracking
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How To Grow Your E-Commerce Store

Get your products or services displayed and available to your customers 24/7 with a well-designed e-commerce store. Due to perks like greater exposure, increased opportunity, and expanded reach, e-commerce has become an indispensable part of the global economy. According to recent research, in 2021, e-commerce sales are expected to account for 18.1% of global retail sales, and it's projected that
instagram on mobile phone

Instagram Marketing Tips for Retail Businesses

Instagram is a platform that has increasingly been helping retail businesses expand their reach and increase revenue. People across all demographics are generally aware of Instagram and use it regularly. For that reason, Instagram has become a main element in the social media marketing strategy for most retail businesses. It’s currently on the brink of becoming the largest marketplace online.
man making online purchase

Social Media Marketing for E-Commerce Stores

Digital marketers use social media platforms to effectively connect with a wide range of e-commerce customers. An increasing number of online users leverage social media to research brands and shop online. According to reports by Statista, “As of April 2020, 37 % of U.S. internet users between the ages of 18 to 34 years reported they had purchased something via