Why Content Marketing Is Important For B2B

Have you heard about content marketing? Many people have, while many do not know what it is. In short, content marketing is a way to create and promote content online. The purpose of using this form of promotion is to help companies build trust amongst their audience, which can ultimately lead to more conversions. The internet has become one of

How To Write a Perfect Blog Post

The posts you produce on your blog will help promote your business and acquire more visitors. A quality blog post must comprise of elements that finely promote your brand while being easy to read for your audience. A well-written and constructed blog post with content optimization for user engagement can enhance your website traffic and build brand authority and awareness.
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How To Build Effective Landing Pages in Ottawa

Looking for an effective way to improve your SEO and build a strong brand image in Ottawa? Consider developing a landing page specific to the region. Effective landing pages are a digital marketing tool that helps convert visitors into customers. A well-optimized landing page can fulfill many of your marketing goals, from generating leads and collecting prospect demographics to tracking
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How To Grow Your E-Commerce Store

Get your products or services displayed and available to your customers 24/7 with a well-designed e-commerce store. Due to perks like greater exposure, increased opportunity, and expanded reach, e-commerce has become an indispensable part of the global economy. According to recent research, in 2021, e-commerce sales are expected to account for 18.1% of global retail sales, and it's projected that
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Instagram Marketing Tips for Retail Businesses

Instagram is a platform that has increasingly been helping retail businesses expand their reach and increase revenue. People across all demographics are generally aware of Instagram and use it regularly. For that reason, Instagram has become a main element in the social media marketing strategy for most retail businesses. It’s currently on the brink of becoming the largest marketplace online.
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Social Media Marketing for E-Commerce Stores

Digital marketers use social media platforms to effectively connect with a wide range of e-commerce customers. An increasing number of online users leverage social media to research brands and shop online. According to reports by Statista, “As of April 2020, 37 % of U.S. internet users between the ages of 18 to 34 years reported they had purchased something via
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How Video Marketing Can Help Grow Your Business

According to a recent study, 85% of businesses use videos as a marketing tool to reach their audience. It is believed that video marketing can boost a business’ conversion rate by up to 80%. Whether you’re running a startup or a large enterprise, video marketing is a strategy that can create business growth. From product demonstrations to value creation, videos
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How to Optimize your Google My Business Listing to Get More Customers

All businesses today require targeted visibility, especially on Google. About 97% of people find out about local companies online, as opposed to anywhere else. Despite this, most people don’t realize that Google business listings are an area that also needs optimization. As the local business owner,  you want to ensure your company name appears when people search for local services
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4 Halloween Digital Marketing Ideas for Your Business

Happy Halloween! Autumn is one of the best seasons: lovely weather, great activities, and plenty of holidays around the corner. The excitement of Halloween doesn't end with scary movies and carving pumpkins. Halloween is exclusively about fun; there’s no need to buy presents, and there are no obligations! These perks make Halloween a great opportunity for B2C businesses to offer
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How You Can Improve Your Content Marketing Strategy

Content marketing is a digital marketing strategy that uses different content formats to attract, engage and build a stronger relationship with your audience. Around 84% of companies incorporate content marketing as part of their business strategy. You can differentiate yourself from the competition by improving your brand recall, presence, and engagement with content marketing. To take full advantage of content