5 Common Email Marketing Mistakes

Today, communication is predominantly electronic, therefore mastering the art of writing effective emails is imperative for businesses and organizations. With an average office worker receiving up to 121 emails daily, the competition for attention is fierce. It is essential to maintain a high standard of professionalism, ensuring your messages are error-free, concise, and easily understandable. This blog delves into five
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How To Increase Your Email Marketing Open Rates

Many consumers are overwhelmed by endless marketing emails and never get to read all of them. For that reason, we recommend measuring your “open rate” when trying to gauge the effectiveness of your email marketing campaign. This metric looks at the ratio of customers opening your emails and tells you how your email campaigns perform with your target audience. Open
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5 Healthcare Social Media Marketing Ideas

Companies across all industries are making their presence felt on social media. However, healthcare social media marketing has been lagging behind for quite some time. The good news is that this lack of presence on social media creates considerable opportunities for innovative healthcare companies to adopt social media marketing to achieve their digital marketing goals. Using Social Media To Promote

7 Types of Email Marketing

Email marketing is one of the most opted-for mediums utilized by businesses to establish direct communication with consumers. It is essential for businesses to have an efficient channel of communication to engage and reach out to their consumers or leads. Email marketing is considered to be a great medium to accomplish these goals, as it allows businesses to have the
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Email Marketing Tips for Hotels & Hospitality Businesses

The hospitality industry is an extremely competitive space that requires effective digital marketing. However, like all businesses, hotels have a limited budget for digital marketing. Simply spending money for digital marketing purposes will not deliver the results you want unless there is a strong strategy in place to help you achieve your goals. This makes email marketing absolutely crucial for
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Top Essential Email Marketing KPIs

Email marketing is one of the most powerful digital marketing techniques to connect with people. In today’s highly competitive digital marketplace, when every business is scrambling for attention and trying to connect with customers, the role of emails to achieve your marketing goals is crucial.    Apart from keeping your target audience informed, email reaches customers in real time and
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A/B Testing Email Lead Generation Messages

Lead generation is an extremely vital aspect of marketing for all businesses, regardless of their industry or size. As more people are becoming active online than ever before, email lead generation has become increasingly effective. To make the most of each email campaign, it is important to A/B test your message and improves them based on results. But what is

How to get Started with Email Automation

With more than 34% of the world population using email every day, it is undoubtedly one of the most effective methods of communication. It is for this reason, that many marketers consider it to be a powerful medium to reach their target audience.  Irrespective of the size and type of business, email marketing presents a company with a great opportunity