Why Focus on Technical SEO of Your Website

As we celebrate the ongoing journey of your digital presence, it's crucial to delve into the elements that consistently contribute to your website's success. Among these crucial pillars, Technical SEO stands out as a driving force. In this blog post, we'll explore the significance of focusing on the technical aspects of SEO and how it continually shapes the triumphs of

Technical SEO Aspects You Should Prioritize Fixing on Your Website

Search Engine Optimization (SEO) is an ever-evolving field crucial for the online success of businesses. While the term "SEO" is commonly used, there's a specific facet that often goes unnoticed but plays a pivotal role in enhancing a website's visibility—Technical SEO. In this blog post, we'll delve into the nuances of technical SEO, drawing comparisons with traditional SEO, and highlight

Should You Hire an Ad Management Agency?

If you don’t have time to get to all of the side projects on your marketing team's to-do list, hiring an ad agency is your solution. Ad agency outsourcing saves time and money while freeing up time for your internal team to get to higher priority projects. Before jumping ahead and signing an agency, however, weigh the consequences: agencies won’t

Why Businesses Should Start Using Short-Form Videos for Marketing

Short-form videos have emerged as the reigning champions, capturing the hearts and minds of audiences across various social media platforms. From the bite-sized content on TikTok to the ephemeral stories on Instagram and Snapchat, short-form videos have become an integral part of the online experience. As we celebrate the first birthday of this trend, it's worth delving into why businesses

Why E-Commerce Businesses Should Use PPC Ads

Pay-per-click (PPC) advertising is a channel for digital marketing that charges you, the advertiser, every time a consumer clicks on your ad. When you launch a PPC campaign, your ads will be instantly boosted to the top of search results for your chosen keywords, which is why many companies that seek fast growth go this route. E-commerce especially benefits from

How To Build Trust for Your Local Business

Consumers have more power than ever before, and now have the ability to vocalize and spread their opinions about anything to a wide audience. For 65% of people, online searches are the most trusted source of information. You should have a digital marketing strategy that cultivates trust and encourages a favourable spread of positive information about your brand. When customers

6 Tips To Build a Strong Brand Identity for Your Business

Creating a strong brand identity is not just a luxury; it's a necessity. A brand is not merely a logo or a product; it's the essence of your business. It's what sets you apart in a sea of choices for consumers. Developing a robust brand identity is crucial for success as it helps businesses stand out, build trust, and foster

Harnessing the Power of Emotional Marketing to Elevate Your Business

Emotions influence buyer behavior, you can leverage them to influence your conversion rate. Using emotions in marketing develops meaningful relationships that supplement loyalty marketing. According to a study by Nielson, ads with more than strong emotional response triggers result in a 23% increase in sales.  Appeal to Customers Through Using Emotional Marketing Use Impactful Colour Schemes Colors complement emotional marketing

Leveraging Google Ads for Ottawa Business Growth

80% of local searches result in a conversion, making local search ads an effective means of gaining customers. This is because Google Ads make it possible for businesses to test different ad campaigns, and promotions, and accelerate your business’ exposure in Google’s search results. Now, more than ever, Google Ads have become an important part of an optimized digital marketing

Boosting Email Marketing Open Rates: Proven Strategies for Success

Many consumers are overwhelmed by endless marketing emails and never get to read all of them. For that reason, we recommend measuring your “open rate” when trying to gauge the effectiveness of your email marketing campaign. This metric looks at the ratio of customers opening your emails and tells you how your email campaigns perform with your target audience. Open