How To Analyze Your Google Shopping Ads Performance

Google Shopping Ads is a growing digital marketing channel that offers an easy-to-use and dynamic platform to connect with your target audience. A Google Shopping Ad includes details such as price, merchant name, and a photo. Consumers who Google similar products will see your ads, leading to increased chances of conversions for your website. Key Performance Indicators For Your Google

Tips for Your Next Lead Generation Campaign

Lead generation is about grabbing the attention of your target audience and turning them into long-term customers. Leads are often obtained from paid advertising methods like social media ads and PPC ads, but can also be attained organically through search engine results and quality content. Skip to past infographic Back to top Obtain New Leads Today Inbound Lead Generation Inbound

How To Create UTM Links and Why Your Business Needs Them

Urchin Tracking Module (UTM) codes or links measure the performance of your different digital marketing campaigns. UTM links identify where individual sources of traffic to your website come from. The data can provide insight into what platforms are effective and help you improve your campaigns in the future. UTM links help monitor your website traffic, conversion sources, and help you
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How To Increase Brand Reach With Hashtags

Hashtags accompany social media posts and can boost the visibility and reach of your content. You can use digital marketing strategies to maximize the potential of your hashtags, which are generally the most effective on Instagram and Twitter. You can use hashtags in the primary written text or shortly after to make them less visible to the reader. Hashtags can

How To Use Colour Psychology In Your Digital Marketing Tactics

Brands like Starbucks and McDonalds use the same colours across digital channels, and it's common practice with most companies. Starbucks is branded with a green and white logo, using those colours in most marketing efforts. McDonald's rarely differs from their traditional red and yellow colour scheme. Proper use of colour psychology in your digital marketing efforts can improve your brand

5 SEO Metrics To Track For Business Growth

Search engine optimization (SEO) metrics are effective because you can measure and track how well your business is drawing in organic traffic and generating organic conversions. You can use SEO metrics to determine how well your organic search strategy is working based on traffic, orders, rankings, engagement, leads, and revenue. SEO Metrics To Track the Growth of Your Business Organic
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How To Increase Your Email Marketing Open Rates

Many consumers are overwhelmed by endless marketing emails and never get to read all of them. For that reason, we recommend measuring your “open rate” when trying to gauge the effectiveness of your email marketing campaign. This metric looks at the ratio of customers opening your emails and tells you how your email campaigns perform with your target audience. Open
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3 Ways To Improve Your Local SEO as an Ottawa Business

It's no secret that modern consumers are more reliant on the internet to find information about products and services they are looking for. But did you know that most of these consumers use search engines to find local businesses? Around 97% of users bank on online searches to find relevant local businesses. To stay competitive, attract more potential customers, and

The Benefits of Marketing Automation

Marketing automation involves the use of technology to automate frequent tasks that need to be undertaken by a marketing department. It allows marketers to reduce the amount of time they spend performing repetitive tasks and enables them to focus more attention on delivering personalized experiences to consumers. Marketing automation is one of the finest modern techniques implemented by businesses across

How To Create Brand Engagement Using Twitter

With Twitter becoming one of the most popular and versatile social networking platforms for businesses to connect with their audiences, the traditional Twitter engagement strategy has undergone a significant transformation.  As a result, Twitter is one of the leading players in social media marketing. Twitter incorporates new and useful features into its platform with time, making it increasingly more valuable