Why Focus on Technical SEO of Your Website

As we celebrate the ongoing journey of your digital presence, it's crucial to delve into the elements that consistently contribute to your website's success. Among these crucial pillars, Technical SEO stands out as a driving force. In this blog post, we'll explore the significance of focusing on the technical aspects of SEO and how it continually shapes the triumphs of

Technical SEO Aspects You Should Prioritize Fixing on Your Website

Search Engine Optimization (SEO) is an ever-evolving field crucial for the online success of businesses. While the term "SEO" is commonly used, there's a specific facet that often goes unnoticed but plays a pivotal role in enhancing a website's visibility—Technical SEO. In this blog post, we'll delve into the nuances of technical SEO, drawing comparisons with traditional SEO, and highlight

Top Off-Page SEO Practices

Implementing and employing off-page SEO practices can help your website gain authority on the web and improve your search engine rankings. Off-page SEO is primarily used to improve the credibility of your website and boost its reputation as a viable source of information for search engines as well as users. Let’s take a look at the practices that constitute the

Local SEO Practices To Consider

Local SEO allows businesses to rank high in search engines when local users search for services and products. By implementing the right local SEO practices you can increase the likelihood that quality prospects can discover your business and visit your store. In the last two years, there has been a 200% rise in mobile queries including phrases like “near me”

On-Page SEO Services

On-page SEO is the process of optimizing web pages to obtain higher search engine rankings and attract more organic traffic to a website. This is extremely vital for businesses to develop their online presence, and allows users on search engines to find a website based on searches using relevant search terms. Skip to past infographic Back to top On-Page SEO

How Branded Keywords Help Your Business Growth

Branded keywords are queries that contain your brand name or a variation of it. A defined set of branded search-engine-friendly keywords in your content boosts your ranking on Google search results. For example, Nike may optimize their content to have “comfortable Nike running shoes” appear on a web page many times because they know that a significant portion of potential

How To Analyze Your Google Shopping Ads Performance

Google Shopping Ads is a growing digital marketing channel that offers an easy-to-use and dynamic platform to connect with your target audience. A Google Shopping Ad includes details such as price, merchant name, and a photo. Consumers who Google similar products will see your ads, leading to increased chances of conversions for your website. Key Performance Indicators For Your Google

5 SEO Metrics To Track For Business Growth

Search engine optimization (SEO) metrics are effective because you can measure and track how well your business is drawing in organic traffic and generating organic conversions. You can use SEO metrics to determine how well your organic search strategy is working based on traffic, orders, rankings, engagement, leads, and revenue. SEO Metrics To Track the Growth of Your Business Organic
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3 Ways To Improve Your Local SEO as an Ottawa Business

It's no secret that modern consumers are more reliant on the internet to find information about products and services they are looking for. But did you know that most of these consumers use search engines to find local businesses? Around 97% of users bank on online searches to find relevant local businesses. To stay competitive, attract more potential customers, and
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How To Optimize Images for SEO

Effective imagery makes your website content more attractive and engaging, and contributes to increasing your rankings on search engine results pages. According to a report, over 20% of web searches happen on Google Images, further emphasizing the importance of imagery use. Pictures command more attention than text content on your website and act as a driving force for web traffic.