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Important SEO KPIs You Should be Tracking

SEO or Search Engine Optimization is one of the most effective digital marketing techniques for greater visibility and searchability. In order to rank higher in search results, it is important to include search engine optimization in your digital marketing strategy. In a competitive digital market, where traffic ensures your business’s future, SEO builds trust and earns you credibility. With an
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5 Valentine’s Day Digital Marketing Ideas

Valentine’s day is just around the corner! Each year, during this time, many B2C businesses and e-commerce websites celebrate this seasonal sales period. Why? Because, just like Black Friday and Christmas, Valentine’s day is also considered a consumer-centric holiday. So, if you deal with consumer products, Valentine’s day has the potential to be a goldmine for you. It gives you
SEO strategy.

How to Optimize On-Page SEO for your Blog

Given the immense popularity that blogging has gained in recent times, hundreds of bloggers have finally attained a secure platform to showcase their creativity. That said, bloggers are not people who simply offer their writing skills. They are also responsible for the performance of their content on search engines. They know how to target their content towards both the search
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Healthcare SEO in Ottawa | Digital Marketing in Canada’s Capital

In present-day marketing, Search Engine Optimization or SEO is essential for business growth. No matter your business type and size, if you do not take the initiative to incorporate SEO in your marketing strategy, your business will miss out on many opportunities. SEO has a high demand across the globe. In cities like Ottawa, where competition can be fierce, SEO
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Why Startups and Small Businesses Need a Strong Marketing Strategy

The importance of a marketing strategy has not yet been unraveled by several marketers. A marketing strategy acts as a guide map for every business decision which helps lead to business goals. Our blog discusses the basics of a marketing strategy and the necessity of developing one for any startup or small business. What is a Marketing Strategy? The Relevance
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SEO Stats and Trends to Watch Out For

An Introduction To SEO Search Engine Optimization or SEO is the practice of improving online content to acquire targeted traffic to your website. This is done by using SEO tactics that help enhance your site’s rankings pertaining to the non-paid section of a search engine. SEO is vital to the majority of businesses. It helps you appear in search engines
Smartphone inside of a shopping cart with the Shopify logo on it's display.

Marketing Your Shopify E-Commerce

In the present-day economy, owing to its benefits, e-commerce stores are gaining popularity in droves. From startups and small businesses to mega-corporates, there are a huge number of businesses that are taking advantage of e-commerce stores to sell their products to their audience. On the Internet, brands, irrespective of their size and kind, are using eye-catchy images, relevant content and
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Why Hire a Search Engine Optimization Company

Today, when 94% of consumers search for products or services online before making a purchase, attracting your audience through enticing webpages is vital for every business. One of the most effective ways this can be done is by improving your webpage’s visibility on search engine result pages (SERPs). For any business that aims to generate new leads and increase their