In today’s tech-savvy world, social media has become a part of most people’s daily lives. Given the fact that over 40% of the world population uses social media, it has become imperative for businesses to establish a strong presence on these platforms. However, as most marketers and businesses across the globe flock to these platforms, the competition has become stiff.
In today’s ever-evolving business environment, connectivity has a vital role to play towards a business’s expansion. It is for this reason that social media has rapidly evolved to become an important component of any digital marketing strategy. Social media marketing makes use of social media channels to reach out to a company’s audience and strengthen their brand. Businesses that are