Facebook Ads

Facebook has become and continues to be the most attractive platform for marketers who want to capitalize on its user base of almost 3 billion on a monthly basis. Facebook, with its high-targeted ads and cost-effectiveness, offers a high ROI for marketers who are aware of ways to use it to their advantage. Skip to past infographic Back to top

Social Media Advertising

The digital world has completely transformed advertising and many businesses depend on social media to build and promote their brand effectively online. Social media marketing/advertising (SMM) has become prominent due to the amazing levels of control that marketers get to exercise over when ads are displayed and when users see them. Skip to past infographic Back to top General Social

4 Tips To Find Your Target Audience on Social Media

Social media marketing (SMM) is more than just having a business account on a social media platform. Marketing on each social platform is an active process and requires tailoring your efforts to attract and engage a target audience. A successful social media marketing strategy attracts, engages, and ultimately turns your audience into followers and subscribers. Researching how to find your
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How To Increase Brand Reach With Hashtags

Hashtags accompany social media posts and can boost the visibility and reach of your content. You can use digital marketing strategies to maximize the potential of your hashtags, which are generally the most effective on Instagram and Twitter. You can use hashtags in the primary written text or shortly after to make them less visible to the reader. Hashtags can

How To Create Brand Engagement Using Twitter

With Twitter becoming one of the most popular and versatile social networking platforms for businesses to connect with their audiences, the traditional Twitter engagement strategy has undergone a significant transformation.  As a result, Twitter is one of the leading players in social media marketing. Twitter incorporates new and useful features into its platform with time, making it increasingly more valuable

4 Ways Influencer Marketing Can Help Your Business

Markets are always evolving, and so are their demands: influencer marketing is now important, if not essential, to compete in digital spaces. Like other digital marketing strategies, influencer marketing is a powerful tool for promoting brand awareness and connecting with potential audiences. This tactic can help your business achieve a wide range of goals, including improved reach, attracting your target
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Digital Marketing Tactics To Promote Your Boxing Day Sales

The holiday season offers fantastic opportunities to attract and engage customers, especially during Boxing Day. The culmination of holiday spending from Christmas and Black Friday, Boxing Day is one last nationally recognized opportunity to treat customers to significant discounts before the New Year. Boxing Day is known for packed stores, with customers ready to spend their money. In fact, it
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Christmas Digital Marketing Tactics That Drive Website Traffic

Website traffic is a commonly used metric to analyze the health of a business website. With Christmas fast approaching, there is no better time to capitalize on consumers’ increased intention to spend to grow your reach and audience online. Your business can take advantage of the Christmas rush online to increase your website traffic, build relationships with customers, and boost
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How To Grow Your E-Commerce Store

Get your products or services displayed and available to your customers 24/7 with a well-designed e-commerce store. Due to perks like greater exposure, increased opportunity, and expanded reach, e-commerce has become an indispensable part of the global economy. According to recent research, in 2021, e-commerce sales are expected to account for 18.1% of global retail sales, and it's projected that
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Instagram Marketing Tips for Retail Businesses

Instagram is a platform that has increasingly been helping retail businesses expand their reach and increase revenue. People across all demographics are generally aware of Instagram and use it regularly. For that reason, Instagram has become a main element in the social media marketing strategy for most retail businesses. It’s currently on the brink of becoming the largest marketplace online.