5 Contact Us Form Best Practices for Your E-commerce Website

The world of e-commerce… Where competition is fierce and user experience reigns supreme, your Contact Us form is a pivotal point of interaction between your business and potential customers. Unfortunately, many e-commerce websites overlook the significance of optimizing their contact forms, often resulting in missed opportunities and frustrated users. In this blog post, we will delve into five essential best

Technical SEO Aspects You Should Prioritize Fixing on Your Website

Search Engine Optimization (SEO) is an ever-evolving field crucial for the online success of businesses. While the term "SEO" is commonly used, there's a specific facet that often goes unnoticed but plays a pivotal role in enhancing a website's visibility—Technical SEO. In this blog post, we'll delve into the nuances of technical SEO, drawing comparisons with traditional SEO, and highlight

6 Tips To Design a Website That Converts

Your website is the home of your online business. An easy-to-use and informative website reflecting your business strategy will enhance user experiences and generate sales. There are 50 milliseconds between a user's first impression and when they decide to stay or leave your website. You can use web design principles to simplify your site and persuade customers to keep browsing

How To Use Colour Psychology In Your Digital Marketing Tactics

Brands like Starbucks and McDonalds use the same colours across digital channels, and it's common practice with most companies. Starbucks is branded with a green and white logo, using those colours in most marketing efforts. McDonald's rarely differs from their traditional red and yellow colour scheme. Proper use of colour psychology in your digital marketing efforts can improve your brand
non-profit laptop image

Non-Profit Website Design Tips

For non-profit organizations, websites play an important role in raising awareness and increasing mission-related engagement levels. A well-designed website captures your visitors' attention and helps you create a database of people interested in your cause. Considered to be a strong digital marketing tool, a website enhances your social sharing and brand promotion opportunities. However, to make the most out of
pay per click laptop image

How To Create Leads for Your SaaS Business Using PPC

To reach target prospects through SaaS marketing, you can create valuable content, leverage email campaigns, and offer free trials to prospective subscribers. However, one of the highest impact SaaS digital marketing tactics we recommend investing in is Pay-Per-Click (PPC) advertisements to further promote your product. The flexibility of PPC allows you to target prospects based on whether they are positioned
Laptop open and editing photos with a desktop computer on behind it

How To Optimize Images for SEO

Effective imagery makes your website content more attractive and engaging, and contributes to increasing your rankings on search engine results pages. According to a report, over 20% of web searches happen on Google Images, further emphasizing the importance of imagery use. Pictures command more attention than text content on your website and act as a driving force for web traffic.
man designing on laptop

How To Build Effective Landing Pages in Ottawa

Looking for an effective way to improve your SEO and build a strong brand image in Ottawa? Consider developing a landing page specific to the region. Effective landing pages are a digital marketing tool that helps convert visitors into customers. A well-optimized landing page can fulfill many of your marketing goals, from generating leads and collecting prospect demographics to tracking
Man drawing wireframe

How To Choose the Right Website Design Agency in Ottawa

Looking for a good web design agency in Ottawa? This blog will help you find a long-term partner that can help you design and maintain a website that is user friendly and increases conversions. Your website is your company's face in the digital marketplace, and it’s responsible for creating a good first impression when your target audience visits your site.
Computer on landing page

How To Optimize Landing Pages To Increase Conversions

A landing page is a standalone page with a focused purpose that a consumer is directed to after clicking through an email, ad, or any other digital link. Landing page optimization plays a very important role in generating leads, strategically moving prospects through the sales funnel, and converting them into customers. The overall objective of a landing page is to