Buildings on a street in downtown Ottawa

3 Ways To Improve Your Local SEO as an Ottawa Business

It's no secret that modern consumers are more reliant on the internet to find information about products and services they are looking for. But did you know that most of these consumers use search engines to find local businesses? Around 97% of users bank on online searches to find relevant local businesses. To stay competitive, attract more potential customers, and
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How To Reach More People With Your Brand’s Messaging

The internet is overcrowded with pages, posts, people, organizations, and businesses all striving for attention. There is a lot of noise out there, and the messages that your brand conveys, and the mediums through which it speaks, need to be optimized to cut through the noise and ensure your messaging reaches your target audience. Branding is often overlooked in digital
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4 Keyword Strategy Tips for Ottawa Businesses

When it comes to strengthening your online presence, keyword research is one of the most essential digital marketing activities to help your business stand out. Whether you’re promoting a website or trying to increase sales, finding the right keywords for your web content helps your pages rank higher on search engine result pages and increases brand visibility in organic search
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ActiveCare Clinic Website Design | Digital Marketing in Canada’s Capital

As a reflection of your brand’s values and everything that your business stands for, your website is one of the most prominent and vital aspects of your business's online presence. Websites contain multiple elements such as visual and written content that come together to create a brand identity for your business. Therefore, each of these elements needs to be selected
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Real Estate On-Page SEO in Ottawa | Digital Marketing in Canada’s Capital

As the world of business is becoming increasingly digital, it has become imperative for real estate businesses and professionals to establish and strengthen their online presence. The modern-day internet has become a diversified platform that allows users to access information instantly. These users consider Google and other search engines to be the primary source when gathering the required information to
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Things to Check Before Hiring an Ottawa Digital Marketing Agency | Marketing in Canada’s Capital

Developing and implementing a digital marketing strategy can be an overwhelming task, especially for businesses with a small team. Even the most equipped marketing teams sometimes do not have what it takes to run successful marketing campaigns. This is where digital marketing agencies come into play. These agencies can help you to strategize and implement digital marketing activities that allow

Website Design Review for Top Restaurants in Ottawa | Marketing in Canada’s Capital

Managing a restaurant is not an easy task, especially in today’s digital era when the internet has overtaken every aspect of our lives. Today, when most consumers cannot spend a single day without browsing the internet, it becomes necessary for businesses like restaurants to invest in a quality website design. Your restaurant’s website gives you full control over the content
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Webinar: Jumpstart Your Marketing Career With Mathew Paquet

Mathew Paquet, CEO and Founder of myMarketing Incorporated shares some useful insight to students during this webinar hosted by the Telfer Marketing Association of the University of Ottawa. Passionate about digital marketing but don’t know where to start? Learn how to jumpstart your career with Mathew who has several years of experience in digital marketing. When Mathew saw there was
Digital marketing agency web design on tablet.

How to Find the Best Digital Marketing Agency in Ottawa | Digital Marketing in Canada’s Capital

Ottawa has become an increasingly competitive market. As many businesses will agree, this has made it quite challenging to acquire and retain customers. To overcome these challenges, many businesses have turned to digital marketing. Digital marketing can help these Ottawa-based businesses take the right steps to accomplish their business goals. Finding a Digital Marketing Agency in Ottawa Though digital marketing