man filming video of himself

How Video Marketing Can Help Grow Your Business

young friends creating video

According to a recent study, 85% of businesses use videos as a marketing tool to reach their audience. It is believed that video marketing can boost a business’ conversion rate by up to 80%. Whether you’re running a startup or a large enterprise, video marketing is a strategy that can create business growth. From product demonstrations to value creation, videos can achieve multiple marketing goals. It helps you promote your brand to potential customers and transforms new visitors into qualified leads.

Why Your Business Needs Video Marketing

Video marketing is one of the most engaging ways to stay ahead of the competition and keep up with the latest digital marketing trends. From improving your conversion rates and SEO rankings, to bringing impressive brand awareness and customer connection, video marketing has become increasingly more important to the marketing mix.

Improve Engagement Rates

man viewing engagements on phone

Video is a great learning tool because of its easy consumption. In a fast-paced world, customers prefer to see products or services in action. Video is, therefore, an effective medium to drive traffic to your business and increase engagement as this marketing tool has the potential to reach a wide target audience regardless of demographic or interests. After publishing a video on your website, you can share it across different social platforms to reach a greater audience and improve engagement. According to a study, videos can generate 1200% more shares than plain texts and images.

Increase Brand Awareness

One of the many benefits of video marketing is connecting with a wide audience, making it a great tool to boost brand awareness. Compared to other content types, videos excel at simultaneously informing and entertaining users to better establish a connection. From promoting new products or product lines, to telling your brand’s story or sharing your customers’ feedback, videos can be used to spread brand awareness. With the growing availability of platforms to promote a business, videos easily grab your audience’s attention and help meet your business goals on time.

Earn High Click-Through Rates

Did you know that incorporating a video in an email can boost its click-through rate by 200%-300%?  It’s true! Video marketing strategies can empirically improve your conversion rate, whether you’re increasing the number of subscribers or customers. Unlike other content mediums, videos are easy to understand. The best practice for video creation is short and relevant videos that can help you find new customers without taking up too much of their time… Informative and value-added videos can improve your brand perception and authority and overall support your business growth.

Video Marketing Can Open New Doors for Your Business

Video marketing is an effective and easy way to promote your brand to help grow an audience. Benefits to your digital marketing strategy include improving engagement and conversion rates, and increasing your SEO rankings and sales. To take full advantage of video marketing and garner positive results, be sure to consult an experienced digital marketer who can guide you with the right tools and techniques.