On-page SEO is the process of optimizing web pages to obtain higher search engine rankings and attract more organic traffic to a website. This is extremely vital for businesses to develop their online presence, and allows users on search engines to find a website based on searches using relevant search terms.
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On-Page SEO Strategy
Having an efficient on-page SEO strategy helps search engines locate and classify your content. It enables search engines to achieve their primary goal, which is answering the search query of a user by providing relevant and accurate information in the shortest span of time.
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Keyword Research
Keyword research is all about looking for promising search terms that are used by targeted audiences on Google and other search engines. Thus, every web page you write must target 1 main keyword and several secondary keywords or keyword phrases. This makes effective keyword research even more essential. It will help you rank for keywords that your audience might search for and subsequently develop search content that enhances your position in the rankings.
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Header Optimization
Headers make the navigation process efficient and simple. They develop a structure for your content by breaking up large sections of content and explaining to both readers and search engines what they can expect to discover in each section of your pages. You must optimize <H1> tags by incorporating keywords most relevant to the content of a certain page. The subsequent subheadings should be related to the page content with a prime focus on secondary or long-tail keywords.
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Meta-Tag Optimization
Meta tags are small snippets of text that offer search engines important information about your web pages. Your meta description is displayed in search engine results and has a vital role to play in convincing readers they want to click on your post when it appears on the search engine results. Optimizing your heading tags, meta description, and meta title will allow search engines to understand the content of your web pages to ensure your pages can be indexed and recalled later when they satisfy a user’s search query. The optimal length of a title tag is 50–60 characters.
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Link Structure
Did you know that internal links increase the average number of page views per session? An internal linking structure connects pages on your website with other pages on your site with similar content. Including internal links early on your pages can minimize bounce rates, and by extension raise your page authority with Google. Internal links also help establish strong relationships between pages, contribute towards page authority, and aid search engines and readers in navigating through the content on your website in a logical order.
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Image Optimization
With over 50% of consumers reluctant to wait more than 3 seconds for an e-commerce site to load, reducing your image size is a necessity to speed up your sales page. Optimized images pave the way for faster loading times, enhanced user experiences, and additional opportunities for organic rankings. Adding alt attributes with relevant keywords to images on your website helps you rank higher on search engines. Labeling your images gives search engines an important context for the rest of the content present on your page. Additionally, including alt text tags for images makes your page accessible to users who are visually impaired while helping search engines understand the relevance of your images to your content.
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Structured Data Implementation
Structured data highlights information on web pages and identifies the most vital content on each page. Clicks on a page increase by 43% when structured data gets implemented on a website. It helps your content rank for voice searches, while helping search engines solve user intent. Structured data can make business and product information accessible to your audience. It can offer relevancy signals to search engines and help expand the reach of your content by optimizing it for Google-backed results like knowledge boxes and rich snippets. Displaying rich snippets in the SERPs for your products draws greater attention to listings and increases click-through rates.
On-page SEO makes sure that your website is not just technically sound, but also ranks well on search results. It is vital for every website to optimize its on-page SEO to enable search engines to properly understand each webpage and display the best results when users search queries relevant to your content online.
