Helping Businesses Battle The Coronavirus (COVID-19) with Digital Marketing
Businesses and governments are doing their best to keep employees and consumers safe, the economy is on a downfall.
myMarketing extends a helping hand to all enterprises in this hour of crisis. To help, we have created a list of top tips on how to overcome some of the most common problems businesses are experiencing right now.
We are also committed to offering free advice to any business that is impacted by the coronavirus.
Coronavirus (COVID-19): Understanding the Unknown
The novel coronavirus is the most dreaded thing of the hour. It is an infectious disease that spreads through contact from person to person. The disease is easy to transmite and can have severe symptoms. Over 100 countries have been affected by this pandemic so far.
The worst aspect of this crisis, apart from its devastating effect on human life, is the severely damaging economic repercussions. With a grand majority of people confined indoors, businesses have been feeling the after effect of the pandemic.
Given the present scenario, it might take months for cities to resume business as usual. However, the presence of digital tools like social media, email marketing and company websites might offer some respite to businesses.
The fate of businesses
Companies of all domains and sizes, from small local businesses to the market moguls, have been hit hard by the coronavirus pandemic. The worldwide crisis has been gutting the profits acquired by companies and affecting their ability to keep operations functional.
Businesses are facing a major setback in customer retention, sales, revenue and more. Under these circumstances, businesses might have to reconsider their present business processes to better adapt to the current situation. One of the best ways to do this is to operate remotely through the use of digital mediums.
Budget cuts
Do you have a tight budget and are you looking to reduce your expenses?
For businesses that are still operational, results are far from great. With physical interactions at a minimum and new government restrictions, many companies are forced to close their physical location or adapt it to the new circumstance. This has hampered the pace of business for both the company as well as the consumer. For the few businesses that are able to open their doors to customers, the self-quarantine and regional lockdowns have greatly affected footfall.
For businesses lacking a digital presence, performance has drastically slowed. Below are the top 3 ways we believe digital marketing can help you generate sales to improve business during this time of crisis.
Our Top 3 Tips For Businesses Experiencing Slow Business
Adapt your current business offerings and processes
Make sure your offerings and processes are adapted to the current situation and customer needs.
Examples
- Offer service and product variations such as delivery and pickup services or video conferencing softwares to conduct services online.
- Sell the most relevant products online through e-commerce rather than in-store.
Communicate with your audience
During these times it is important to communicate with your audience to keep them updated about your business.
Examples
- Communicate through digital marketing platforms by updating your website, sending emails and posting on social media.
- Provide updates about your business such as your new hours of operation, when you will open again, what measure you are taking to contain the virus, how you are dealing with the situation, etc.
Promote your business
Promote your business in ways that will encourage customers to purchase despite the situation.
Examples
- Offer discounts on certain products and services.
- Sell gift cards or service reservation packages at discounted rates.
We are here to help you answer any questions you may have about using digital marketing to keep your business afloat.
As the coronavirus outbreak hits countries all around the world, businesses are left with far less revenue than usual. This gives many businesses no choice but to reduce their expenses. There are a few major ways to do this – reduce human resources cost, reduce production, reduce hours of operation, reduce advertising costs and more. Scarce income has led several companies to make substantial budget cuts like these.
Despite these budget cuts, it’s very important that you take the necessary steps to keep the business running as best as possible. Below are the top 3 ways we believe digital marketing can help you reduce your expenses while maintaining regular operations.
Our Top 3 Tips To Reduce Expenses
Implement marketing automation
Reduce operation costs and increase productivity by using marketing automation tools.
Examples
- Compensate for the reduced hours of operation or reduced staff members by having automation tools work for you.
- Reduce your workload by having marketing automation tools to take care of simple and repetitive tasks.
Switching paid advertising to lower-cost alternatives
Advertising can have a big impact on your budget, but remember that there are digital marketing alternatives that are completely free.
Examples
- Concentrate on free digital marketing mediums such as search engine optimization, social media marketing, email marketing, content marketing.
- Reduce traditional marketing expenses by replacing them with unpaid digital marketing.
Reduce logistic costs
Reduce your logistic costs by adapting your products or services to the current situation.
Examples
- Sell products online through e-commerce rather than in-store.
- Use video conferencing software to conduct services online rather than in-store.
We are here to help you answer any other questions you may have about using digital marketing to reduce your business expenses.
Businesses throughout the world have experienced a big drop in clients. With government restrictions requesting people to stay indoors at all times, people have taken to self-isolation. With in-person communication on a complete halt, consumers have decided to avoid purchasing many products and services.
Retaining clients during a time like this certainly is not easy, however, it is definitely achievable. Businesses across the globe have made drastic changes to their business process to serve their customers in the best possible way despite the virus. Below are the top 3 ways we believe digital marketing can help your business retain their clients.
Our Top 3 Tips To Retain Clients
Modify your current marketing approach
During these times it is important to communicate with your audience to keep them updated on your business activity.
Examples
- Communicate through digital marketing platforms by updating your website, sending emails and posting on social media.
- Provide updates about your business such as your new hours of operation, when you will open again, what measures you are taking to contain the virus, how you are dealing with the situation, etc.
Switching paid advertising to lower-cost alternatives
Times like these call for marketing approaches of their own. Recreating your strategy based on the situation will help you achieve your goals.
Examples
- Consider alternating your marketing approach to focus on retaining current clients rather than finding new clients.
- Your marketing should concentrate on helping your customers instead of appearing to capitalize on the situation.
Promote your business
Promote your business in ways that will encourage customers to purchase despite the situation.
Examples
- Offer discounts on certain products and services.
- Sell gift cards or service reservation packages at discounted rates.
Looking for more insight on how you can retain your clients in this hour of need?
Not all businesses are equipped to implement a work from home process instantly. It takes time to implement the necessary process and adapt accordingly. Unfortunately, given the rapid spread of coronavirus, time is definitely not on your side. Thus, many businesses are finding it very difficult to adapt to at-home processes all while running their business effectively.
Although it may not seem like the ideal approach for your business, there are many ways to embrace working from home. Recently, the practice has been adopted globally by businesses in all industries to overcome the virus. Businesses that can successfully adapt to these different working conditions are likely to get less impacted by the virus. Below are the top 3 ways we believe digital marketing can help you run your company from home.
Our Top 3 Tips For Running Your Business From Home
Provide an online alternative to your products and services
In this day and age, a grand majority of products and services can be provided online.
Examples
- Sell products online through e-commerce rather than in-store
- Use video conferencing software to conduct services online
Make use of digital marketing techniques to stay in touch with your customers
Even though your physical location is closed, your company should still do the best it can to stay in contact with your customers.
Examples
- Communicate with your audience by updating your website, sending emails and posting on social media.
- Provide updates about your business such as your new hours of operation, when you will open again, what measure you are taking to contain the virus, how you are dealing with the situation, etc.
Capitalize on the benefits of digital
Many businesses choose to work digitally because of the many advantages that come with it. These are benefits that your company can capitalize on as well.
Examples
- Increase profit by focusing on digital marketing techniques that generate results.
- Improve productivity by implementing digital techniques that reduce wasted time.
We are here to answer any questions you might have about running your business from home.
Digital Marketing Ideas To Combat Coronavirus
There are a number of valuable steps a business can take to lessen the impact of the coronavirus. Check out one of our recent blog posts, where we focus on 5 ways digital marketing can help you combat COVID-19.
Let myMarketing help you
myMarketing can help your businesses be better prepared during these unforeseen times.
Our Free Advice
We are available to answer any questions you may have about how digital marketing can help your business manage the coronavirus crisis.
Feel free to give us a call or send us an email to get free advice tailored to your business.
Additional Resources
The world is under the impact of the coronavirus (COVID-19) outbreak and it is causing a lot of businesses to suffer. It is essential that businesses do the best they can to adapt to the crisis and overcome it.
Businesses Digital Marketing Success Stories
Taking Care of your Health
As a business owner, consider your employees safety and your own safety as a priority. myMarketing wishes you and your team good health through these difficult times.
