An insight into
Email marketing is the use of emails to directly target a specific customer to help your company achieve a marketing goal. A more detailed explanation would entail the promotion of your business through direct messages with the goal of acquiring new clients or enhancing your relationship with current clients.
Firstly, email marketing can be a great way to reach out to and convert prospective customers. As being one of the few marketing channels that allows personalized messaging, email marketing allows you to provide valuable personalized information to many prospects of your target audience. On the other hand, for current customers, email marketing is a great way to build relationships and enhance loyalty. By keeping your client base updated on new events, promotions, or any information that may be of interest to them, they are more likely to purchase repeatedly for years to come.
Importance of Email Marketing for Businesses Today
Email marketing began not long after the birth of the Internet. However, it has massively evolved to become one of the most useful tools in marketing. It comes as no surprise that email marketing is the most effective customer procuring tactic for 85% of U.S. retailers. However, no matter your industry, email marketing has proved time and time again to be a successful marketing approach for the grand majority of businesses.
What makes email marketing stand out from the other marketing mediums is its ability to send personalized messages to a practically limitless audience at a very minimal price. By segmenting your audience and individualizing their messaging, customers are much more likely to express interest and act favorably towards your business.
We are committed to helping you take advantage of the benefits that come from email marketing by giving you the guidance and support you need to acquire prospective clients and create relationships with current clients!
Why Invest in Email Marketing Services at myMarketing?
With 2.5 billion users, email is here to stay! The roots of digital marketing lie in email. Long before other digital marketing channels became a rage, businesses utilized emails to reach, convert and nurture new customers.
With the various new digital marketing mediums, businesses often forget to prioritize email marketing. However, email marketing is crucial to a strong marketing plan. After all, it is considered to be one of the least expensive and one of the highest generating ROI digital marketing mediums. Without proper email marketing tactics, your company is sure to be missing out on profitable opportunities.
4400% RETURN ON INVESTMENT
For every $1 spent on email marketing $44 is made in return
138% INCREASE IN SPENDING
Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers
Investing in email marketing services at myMarketing provides you with the resources, expertise and tools to effectively communicate with your target audience and customers by email. And as the various stats demonstrate this, more often than not, results in an immense return on investment.
Benefits of Opting for Email Marketing Services at myMarketing
myMarketing aims at offering you the following benefits through its email marketing services:
Develop long-lasting relationships
Promote sales, offers, events and more
Create personalized and targeted content
Encourage first time purchase and repeat purchase
Use your marketing budget efficiently
Widen your reach to a global audience
Rake in higher sales, revenues and profits
Increase your marketing ROI
myMarketing’s Email Marketing Process
Decide which digital marketing tactics we will use for your company.
Implement digital marketing tactics.
Make updates and modifications to implement digital marketing tactics.
Evaluate results of our tactics and make modifications for continuous improvement.
myMarketing for My Business
Free Digital Marketing Consultation Customized to Your Business
Take the right step forward – see what myMarketing can do for your business. Here’s how it works:
- We schedule a call to discuss your businesses’ marketing needs
- During our call, a myMarketing expert will suggest digital marketing strategies that are specific to your business
- The marketing suggestions discussed during our call will then be sent to you via email free of charge
It’s as easy as that!
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