Digital Marketing in the Construction Industry
Digital Marketing Services Tailored for Construction Businesses
The Importance Of Digital Marketing Services in the Construction Industry
Digital marketing techniques are helping contractors maintain positive growth in the construction industry, all while bidding for contracts is becoming increasingly competitive. Using advanced communication channels, modern-day construction marketers are finding new ways to reach their audience and expand their customer base. With a solid digital marketing strategy in place, your business can adopt modern digital marketing trends to boost business growth and gain a competitive edge in your market.
Most Common Construction Digital Marketing Services
Search Engine Optimization
With relevant content creation and keyword research, businesses can improve their chances of organically ranking at the top of search engine result pages. When your site appears higher on search results your site will receive more organic impressions, clicks, and conversions. Since SEO connects you with people who are already searching for your construction service, visitors clicking on your site are more likely to convert and become customers.
Top Benefits of Search Engine Optimization in the Construction Industry
- Get more qualified traffic and boost sales
- Increases your brand authority
- Improve visibility and conversion rates
Studies show that roughly 92% of consumers look at a company’s website when choosing a service provider, and 63% of consumers primarily use a contracting company’s website to learn about their services and pricing. With such a large segment of buyers preferring to search for information on search engines such as Google, having an attractive and informative website is a great way to communicate your value propositions to potential leads.
Top Benefits of Web Design in the Construction Industry
- Highlight past projects and current capabilities
- Strengthen your online presence
- Share information with your audience
Email marketing generates about 50% more leads, with 33% less investment, compared to other marketing activities. Email marketing not only allows you to directly target your audience, but also lets you send personalized messages based on your client’s needs and interests. You can segment your target audience based on their status, demographics, and location to send relevant offers and information that draws them to your business. Compared to other marketing mediums, email marketing is cost-effective and gives you exceptional returns on investment.
Top Benefits of Email Marketing in the Construction Industry
- Connect with your target audience
- Increase customer satisfaction
- Strengthen customer relationships and boosts sales
According to Wordstream, paid ads account for around 65% of all clicks made by users who intend to make a purchase. PPC advertising is ideal for targeting buyers at critical moments in their purchasing decisions, and can give your business more qualified traffic and boost your brand credibility online.
Top Benefits of Pay-Per-Click Advertising in the Construction Industry
- Pay only for clicks
- Get more targeted traffic
- Increase click-through rates, page views, and conversions
Social Media Marketing
According to Social Media Examiner, almost 90% of construction marketers believe that social media marketing efforts have increased the exposure of their business. Additionally, 75% of them say that it has contributed to increasing their website traffic. With over 3.5 billion social media users worldwide, social media marketing is one of the most effective ways for your construction company to connect with new and existing consumers.
Top Benefits of Social Media Marketing in the Construction Industry
- Increase brand awareness
- Improve relationships with customers
- Attract more website traffic
Benefits of Hiring a Construction Digital Marketing Agency
Digital marketing can benefit your construction business in many ways. From improving your company’s image, to generating new leads, digital marketing can create a great return on your investments and create more value for your business. Examples include:
Discover What myMarketing Is All About
Unlike other digital marketing agencies, myMarketing offers businesses a comprehensive, no-commitment monthly digital marketing subscription to help them reach their goals. It is our mission to provide businesses with high-quality, yet affordable, digital marketing services that will help them improve all aspects of their online performance.
Using our expertise and knowledge, we provide our services to companies seeking to leverage the many digital opportunities available today, giving them the competitive edge they need to thrive in their industry.
What Sets Us Apart
Comprehensive Digital Marketing Services for All Business Types
Let myMarketing Help You
Our Experience in the Construction Industry
myMarketing has worked with several construction businesses. We have helped these companies strategize, implement, and maintain a variety of digital marketing services that have allowed them to reach their specific marketing goals and improve their presence online.
Our Experience in Digital Marketing
Our digital marketing knowledge and experience provides your company with superior marketing that follows our 4 driving principles.
- Quality Service
- Affordable Pricing
- Comprehensive Service
- Data-driven Marketing