Digital Marketing in the Healthcare Industry
Digital Marketing Services Tailored for Healthcare Businesses
The Importance Of Digital Marketing Services in the Healthcare Industry
Digital marketing has been evolving at a rapid pace. It has changed every industry, and the healthcare industry is no exception. The main reason for this progress is the growing number of online users who rely on the internet for information and reviews. Today, when most consumers depend on the internet for finding solutions to their problems, no industry can neglect digital marketing as a means of connecting with their target audience.
Most Common Healthcare Digital Marketing Services
Search Engine Optimization
Around 80% of internet users searched online for information related to medical procedures and health issues over a one-year period. This proves the vast potential of SEO in the healthcare industry.
Top Benefits of SEO in the Healthcare Industry
- Drive quality traffic to your website
- Increase brand awareness and boosts conversions
- Help your business stay ahead of the competition
An important digital marketing element that goes hand in hand with your SEO performance is your website’s design. According to statistics, 60% of online users click through to healthcare-related websites for relevant information. It is therefore essential to optimize your website’s design and user experience to satisfy your prospects to the fullest.
Top Benefits of Website Design in the Healthcare Industry
- Develop trust and build credibility
- Enhance user experiences
- Boost your visibility on search engines
In the healthcare industry, the average email open rate is 23.46%, with the average click-through rate being about 3.62%. This makes healthcare one of the industries with the highest email marketing performance metrics.
Top Benefits of Email Marketing in the Healthcare Industry
- Encourage first-time and repeat purchases
- Deliver personalized and targeted content
- Provide data insights to optimize performance
It is believed that in 2021, healthcare digital advertising spend will overtake that of TV advertising. Healthcare digital advertising currently accounts for 46% of total healthcare ad spend. This data suggests that investing in PPC ads is highly effective at helping businesses reach prospects and convert them into paying customers.
Top Benefits of Pay-Per-Click Advertising in the Healthcare Industry
- Boost brand visibility and awareness
- Provide instant results
- Increase target audience reach
Social Media Marketing
Social media is much more than a content-sharing platform for users. Rather, it is a network of consumers that are subconsciously gathering information about brands and businesses. Studies show that 41% of consumers have been influenced by social media posts when deciding on a hospital or treatment centre to visit.
Top Benefits of Social Media Marketing in the Healthcare Industry
- Establish brand authority and loyalty among your audience
- Build a community surrounding your brand
- Target specific audiences
Benefits of Hiring a Healthcare Digital Marketing Agency
Healthcare companies can benefit greatly from working with a healthcare digital marketing agency in the following ways:
Discover What myMarketing Is All About
Unlike other digital marketing agencies, myMarketing offers businesses a comprehensive, no-commitment monthly digital marketing subscription to help them reach their goals. It is our mission to provide businesses with high-quality, yet affordable, digital marketing services that will help them improve all aspects of their online performance.
Using our expertise and knowledge, we provide our services to companies seeking to leverage the many digital opportunities available today, giving them the competitive edge they need to thrive in their industry.
What Sets Us Apart
Comprehensive Digital Marketing Services for All Business Types
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Our Experience in the Healthcare Industry
myMarketing has worked with healthcare companies in many areas such as psychotherapy, telehealth, complex care, mental health, and more. We have helped these companies strategize, implement, and maintain digital marketing projects that have allowed them to reach their specific marketing goals.
Our Experience in Digital Marketing
myMarketing has a team of individuals with years of experience in each aspect of digital marketing. With our combined digital marketing knowledge from decades of experience helping companies grow online, our services are refined to allow businesses of all types to get the best results from digital marketing. After accomplishing hundreds of projects for dozens of clients, myMarketing guarantees the following for each of its clients:
- High-quality services
- Cost-effective pricing
- Comprehensive range of services
- Data-driven marketing