Digital Marketing in the Non-Profit Industry

Digital Marketing Services Tailored for Non-Profit Businesses

The Importance of Digital Marketing Services in the Non-Profit Industry

Digital marketing is more cost-effective than traditional methods of marketing, especially in the non-profit sector. Digital marketing can help your non-profit organization promote its mission and values to your target market, generate support, and increase donations.


More than 69% of non-profit organizations consider email newsletters one of the most effective content marketing tactics


Non-profit organizations are on the higher end for email open rates at about 25.17%


With more than 67% of social media users being adults, social media platforms are great for promoting social causes

Digital Marketing in the Non-Profit Industry

Search Engine Optimization

Search Engine Optimization (SEO) is a powerful tool to bring potential donors to your website. This digital marketing technique improves your visibility in search engine result pages and drives more traffic to your website. SEO is also an effective tool to build your online reputation and create more awareness about your cause.

Top Benefits of SEO in the Non-Profit Industry

  • Makes it easy for donors to find you
  • Drives traffic to your website organically
  • Improves visibility and reputation in the market

Website Design

When raising funds and support, non-profit organizations should solidify a professional image with a well-designed website. A well-designed website plays an important role in improving an organization’s communication process and its ability to reach advocates and donors. A user-friendly website makes it easy for you to provide information about your cause to your targeted donors and partners and highlights the legitimacy of your organization.

Top Benefits of Web Designing in the Non-Profit Industry

  • Provides a unique and attractive platform to engage with your audience
  • Improves organizational communication
  • Enhances mission and brand awareness

Email Marketing

Email marketing is one of the most effective digital marketing tools for non-profit organizations. It allows you to segment your donor database and target them according to their demographics and past behaviours. Unlike other marketing tools, email also helps you send personalized messages about your cause to your donors and partners.

Top Benefits of Email Marketing in the Non-Profit Industry

  • Saves time and resources
  • Allows you to send personalized, well-received messages
  • Track email metrics and improve campaigns

Pay-Per-Click Advertising

Non-profit organizations can include pay-per-click (PPC) advertising in their digital marketing strategy to get more donors and raise more awareness about their mission and values. PPC is a useful digital marketing technique that attracts and converts qualified audiences. You only pay when a customer clicks on your ad using PPC, which helps rank your ads higher in search results without depleting your digital marketing budget.

Top Benefits of PPC advertising in the Non-Profit Industry

  • Run targeted advertising campaigns
  • Earn more qualified traffic
  • Generate more website visits and conversions

Social Media Marketing

Social Media empowers your non-profit to connect with other organizations and potential donors in your community. With an effective social media marketing strategy, you can constantly update your target audience about your ideas and accomplishments and involve them in your cause.

Top Benefits of Social Media Marketing in the Non-Profit Industry

  • Improves website traffic
  • Strengthens relationships with partners and donors
  • Improves message reach

Benefits of Hiring a Non-Profit Digital Marketing Agency

Here are some of the major benefits retail companies can expect from digital marketing:

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Target Segmented Customers

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Improve Brand Awareness

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Increase Conversion Rates

Discover What myMarketing Is All About

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Unlike other digital marketing agencies, myMarketing offers businesses a comprehensive, no-commitment monthly digital marketing subscription to help them reach their goals. It is our mission to provide businesses with high-quality, yet affordable, digital marketing services that will help them improve all aspects of their online performance.

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Our monthly subscription allows you to access any of the services we provide based on your digital marketing needs.

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Our Experience in the Non-Profit Industry

myMarketing has a huge base of non-profit clients of varied sizes. Our team of specialized digital marketing professionals strategize, implement, and maintain various digital marketing services for these organizations to reach their specific marketing goals.

Our Experience in Digital Marketing

Our digital marketing knowledge and experience provides your company with superior marketing that follows our 4 driving principles.

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Improve Your Digital Marketing Efficiency While Reducing Costs

Our innovative model gives you quick and easy access to our expert digital marketers to avoid the drawbacks that come with hiring traditional agencies, freelancers, or in-house digital marketers.

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