Digital Marketing in the Retail Industry
Digital Marketing Services Tailored for Retail Businesses
The Importance Of Digital Marketing Services in the Retail Industry
Retailers must strengthen their online presence to attract their target audience and stand out from the crowd. Customers tend to prefer online marketplaces over physical stores for many reasons, including convenience and a wider variety of choices. Therefore, both new and established retailers need to be aware of the latest trends in digital marketing and adopt them accordingly to meet customer needs that are evolving at a rapid pace.
51%
51% of buyers prefer to shop online and 96% have made an online purchase in their life
53%
53% of buyers say Facebook has an impact on their purchasing decisions
81%
81% of retail shoppers conduct online research before making a purchase
Most Common Retail Digital Marketing Services
Search Engine Optimization
With more than 81% of shoppers performing online research and 71% of them clicking only on the first page of search engine results, search engine optimization (SEO) is one of the most important digital marketing mediums for retailers. Effective SEO helps your website rank higher on search engine result pages, allowing online users to find you with ease. Since the first five results of a Google search receive 68% of searchers’ clicks, securing a spot in the top 5 can bring great value to your business.
Top Benefits of SEO in the Retail Industry
- Generates more organic impressions and clicks
- Increases trust and credibility
- Budget-friendly
Website Design
Based on a study by Stanford University, 75% of online users judge a company’s credibility based on its website design. An easy-to-use, aesthetically pleasing, and useful website improves your brand’s credibility and reputation in the eyes of your target audience. Not only does a strong website improve the way consumers perceive your business, but it also encourages them to purchase your products or service offerings by making it easy to review and buy them.
Top Benefits of Web Design in the Retail Industry
- Gives your customers more freedom to navigate and choose
- Allows customers to visit your store 24/7 without any time restrictions
- Improves brand visibility and connectivity with customers across more locations
Email Marketing
A study conducted by eMarketer reveals that retail professionals believe that emails drive better customer acquisition and retention results than other digital marketing channels. For this reason, many retailers prioritize email marketing over other mediums and regularly incorporate it in their digital marketing strategy. In fact, 15% of e-commerce retail sales come directly from email marketing. Based on these statistics, it is no surprise that email is an important part of a retail marketing strategy to promote sales and encourage long-term profit.
Top Benefits of Email Marketing in the Retail Industry
- Ensures delivery of targeted messages
- Allows for easy results tracking
- Costs far less than mainstream marketing efforts
Pay-Per-Click Advertising
Retail is among the top 4 industries spending the most on PPC advertising. These investments have proven to pay off for many businesses. According to a recent report, 50% of people arriving at a retailer’s site through paid ads are more likely to buy the product than those who arrive from an organic link. Whether you choose to use search engines, social media, or display ads, PPC ads allow you to effectively target ready-to-buy shoppers. For this reason, among others, investing in PPC ads has been beneficial for many retail businesses.
Top Benefits of Search Engine Optimization in the Retail Industry
- Helps drive immediate results and boosts traffic
- Improves conversions, revenue, sales, and leads
- Enables advanced targeting
Social Media Marketing
Around 43% of global shoppers research products on social networks before purchasing. This indicates that retail businesses who wish to generate more leads should invest in their social media strategy. By doing so, they will be in a position to strengthen relationships with customers while providing them with valuable information that can result in favourable purchase behaviours.
Top Benefits of Social Media Marketing in the Retail Industry
- Increases trust among consumers and vendors
- Improves brand awareness and increases conversion rates
- Allows for more efficient communication with consumers
Benefits of Hiring a Retail Digital Marketing Agency
Here are some of the major benefits retail companies can expect from digital marketing:
Cost-Effective
Target Segmented Customers
Improve Brand Awareness
Increase Conversion Rates
Discover What myMarketing Is All About
Unlike other digital marketing agencies, myMarketing offers businesses a comprehensive, no-commitment monthly digital marketing subscription to help them reach their goals. It is our mission to provide businesses with high-quality, yet affordable, digital marketing services that will help them improve all aspects of their online performance.
Using our expertise and knowledge, we provide our services to companies seeking to leverage the many digital opportunities available today, giving them the competitive edge they need to thrive in their industry.
What Sets Us Apart
Comprehensive Digital Marketing Services for All Business Types
Commitment Free
Our subscription model allows you to cancel at any time – no strings attached.
Affordable Packages
We offer prices below the average market rate while providing high-quality work.
Comprehensive Service
Our monthly subscription allows you to access any of the services we provide based on your digital marketing needs.
Let myMarketing Help You
Our Experience in the Retail Industry
myMarketing has worked with a large number of retail businesses. We have helped these companies strategize, implement, and maintain a variety of digital marketing services that have allowed them to reach and exceed their specific marketing goals and KPIs.
Our Experience in Digital Marketing
Our digital marketing knowledge and experience provides your company with superior marketing that follows our 4 driving principles.
- Quality Service
- Affordable Pricing
- Comprehensive Service
- Data-Driven Marketing
Improve Your Digital Marketing Efficiency While Reducing Costs
Our innovative model gives you quick and easy access to our expert digital marketers to avoid the drawbacks that come with hiring traditional agencies, freelancers, or in-house digital marketers.
Get started today
Ready to accelerate your online growth?
