Digital Marketing in the Tourism Industry
Digital Marketing Services Tailored for Tourism Businesses
The Importance of Digital Marketing Services in the Tourism Industry
With many recent advances in technology, the avenues available to promote a business online have rapidly multiplied. In this age of globalization, the tourism industry has grown like never before. With heightening competition and constant changes in the industry, companies in this sector are looking for smarter ways to reach their potential customers and improve their performance. Nowadays, digital marketing has become an inseparable part of most businesses in the tourism industry.
Approximately 148.3 million travel bookings are done online every year
Around 52% of travellers change their original travel plans when influenced by social media
Almost 79% of travel marketers use Facebook Ads to promote their businesses
Most Common Tourism Digital Marketing Services
Search Engine Optimization
Around 93% of all online activities start with a search engine. Thus, for a travel agency or businesses who wish to reach their target audience online, ranking well in search engines is important. When used effectively, search engine optimization helps you rank higher in search results and substantially increases your website traffic.
Top Benefits of Search Engine Optimization in the Tourism Industry
- Helps Build Brand Credibility
- Brings Organic Traffic to Your Website
- Results in Higher Conversion Rates
It takes about 50 milliseconds (0.05 seconds) for users to form an opinion about your website. For this reason, it is important to create an attractive and engaging website to shape a positive perception in the minds of your audience. Since travel websites are often the first point of contact between a tourist and your business, it is necessary to have valuable, useful, and actionable content partnered with an attractive design.
Top Benefits of Web Design in the Tourism Industry
- Improves Business Credibility
- Conveys Professionalism
- Generates Sales
To attract new customers and retain existing ones, it is a good idea for tourism businesses to adopt a strong email marketing strategy. Around 87% of marketers consider this digital marketing tactic to be the most effective method to attract quality leads and turn them into revenue-generating customers.
Top Benefits of Email Marketing in the Tourism Industry
- Attracts and Retains New and Existing Customers
- Helps Build Brand Loyalty Among Existing Customers
- Enables Targeting of the Right Audiences With Personalized Content
Pay-Per-Click or PPC Advertising is an effective digital marketing tool that allows your business to appear on search engines, social media platforms, and websites that your target audience visits. When compared to the 16 most dominant industries, the travel industry generates the second-highest click-through rate at 4.68% on PPC ads. With a click-through rate that finds itself well above the average, PPC can bring your tourism business qualified leads and improved net profits without depleting your marketing budget.
Top Benefits of Pay-Per Click-Advertising in the Tourism Industry
- Easy to Monitor and Drives Immediate Results
- Gives Full Control Over Your Campaigns
- Helps Drive Valuable and Qualified Leads
Social Media Marketing
About 42% of Facebook users publish travel-related posts more than any other topic. This highlights the importance for businesses to prioritize their social media marketing strategy. Engaging with your audience through paid or unpaid content helps create valuable long-term relationships with them. Featuring offers, discounts, and other information that resonates with your audience on social media platforms can also help your business drive more traffic and increase conversions.
Top Benefits of Social Media Marketing in the Tourism Industry
- Improves Brand Awareness
- Direct Access to Customers
- Increases Relationship Capital
Benefits of Hiring a Tourism Digital Marketing Agency
The travel and tourism industry is fiercely competitive. Implementing a solid digital marketing strategy can therefore help your business achieve more exposure and facilitate growth. Some of the major benefits of effective digital marketing are:
Higher Conversion Rates
Wider Audience Reach
Improved Brand Reputation and Recognition
Discover What myMarketing Is All About
Unlike other digital marketing agencies, myMarketing offers businesses a comprehensive, no-commitment monthly digital marketing subscription to help them reach their goals. It is our mission to provide businesses with high-quality, yet affordable, digital marketing services that will help them improve all aspects of their online performance.
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Our Experience in the Tourism Industry
myMarketing has worked with several tourism companies and helped them to strategize, implement, and maintain a variety of digital marketing services. Using the right techniques and platforms, we have helped them succeed with their marketing goals.
Our Experience in Digital Marketing
Our digital marketing knowledge and experience provides your company with superior marketing that follows our 4 driving principles.
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