SEO Strategy Services
Increase Your Organic Impressions, Clicks, and Conversions
Some of the SEO Strategy Services We Offer
We will start your SEO strategy development with an in-depth website audit. Conducting a website audit will allow our team to determine the current state of your SEO, identify areas of strength and weakness, and create a roadmap for the rest of your SEO plan.
Your target audience consists of the demographic and psychographic groupings you are targeting to attain your marketing goals. Audience analysis is the analytical work that accurately defines the characteristics of these groups and helps your business learn more about them. Understanding your audience is an important part of SEO, as it helps your business optimize your website content according to the demographics, location, interests, and purchasing behaviours of your audience. Our team will help you analyze your personas in-depth and develop profiles that will help you keep them at the forefront during the rest of your SEO efforts.
A thorough competitive analysis of other sites in your niche is important for developing an effective SEO strategy, and helps you identify your SEO competitors and learn about their strengths, weaknesses, and what keywords they’re targeting. We can then use this analytical data to improve your site’s performance by optimizing it to capitalize on holes in your competition’s keyword coverage. Our team will help you identify the opportunities available and develop actionable strategies to help your business outrank competitors on SERPs.
Implementing relevant keywords is one of the most important SEO steps to increase organic traffic on your website. A strong keyword strategy earns website traffic by increasing its visibility and relevance in search engines, making it more likely that your target audience will find and visit your pages. Our team will help you develop an effective keyword strategy by finding relevant keywords or phrases that define your products or services and draw more traffic to your site.
On-Page SEO Strategy
On-page SEO includes the tactics that help make your web pages more friendly to users and search engines. Apart from making your content considerably easier to navigate, on-site SEO helps make it easier for search engines to crawl and index your pages for later reference. We’ll help you create and post high-quality content, as well as optimize your HTML, internal links, and metadata to improve the overall condition of your on-page SEO.
Off-Page SEO Strategy
Off-page SEO includes search engine optimization tactics that happen away from your webpages. Here, we’ll move beyond website content and apply SEO techniques away from your site aimed at ranking your website higher in search results. Examples of these tactics include improving your page load speed, building up back-links, and improving your brand reputation elsewhere online.
Project Results Tracking
Every marketing endeavour needs criteria for evaluating and judging the success of a campaign. Performance tracking gives us the opportunity to identify the strengths of our work and identify where we can improve. Here, our team can help you measure engagement metrics, conversion rates, time on page statistics, pages-per-visit, and bounce rates to gain a deeper understanding of what content is most appealing to users. We’ll also set up your Google Search Console so we can track each of your page rankings on Google and identify which keywords and search terms are resulting in the most traffic for your business.
Discover how we’re achieving a 98% satisfaction rate on the many projects we complete for our valued clients