Social Media Advertising Services
Reach More Customers With Strategically Placed Ads
Social Media Advertising Services We Offer
Ad Campaign Strategy
Strategic planning often determines the success of an advertising campaign. A well-planned strategy ensures your advertising tactics are optimized to target the right audience, at the right time, with the right messaging, all while staying within the confines of your budget. Strategic planning is a crucial first step in planning your social media advertising campaign, and our team at myMarketing can help you simplify and detail each phase of your plan before you start spending money on actually placing ads.
Ad Targeting Configurations
Once your campaign strategy is ready, it’s time to move to the next step where we’ll define your target audience. Identifying the people you want to target and knowing their interests and purchasing behaviour is crucial to your campaign’s success. The more you know about your audience, the more you can resonate with them using high-quality, relevant content. Our team can help your business perform in-depth research, create buyer personas, and understand what motivates your audience to take action when designing ad copy.
Ad Copy Creation
Outstanding advertising copy is a cornerstone element of an effective advertising campaign. High-quality and relevant ad copy not only informs your audience of the features and benefits of your promoted products and services, but also grabs a user’s interest and drives them to take action. Our team of experienced copywriters will help you create ads that resonate with your target audience, promote your value propositions, and increase your conversion rates.
Ad Design Creation
Design elements like graphics, images, colours, videos, and animations play an important role in advertising. Quality design adds life to advertisements and helps you connect strongly with your target audience. An engaging and relevant design communicates your value propositions and helps cultivate a unique brand identity in competitive markets. Making use of good design can help your brand capture the focus of your target audience and encourage them to visit your site. Our in-house design team at myMarketing will create customized images that help your business stand out and get more clicks on its ads.
Ad Monitoring and Optimization
Just like creating high-quality copy and attractive design, monitoring and optimizing ads plays an important role in running a social media advertising campaign. Ad optimization helps you improve your visibility and make the right impression on your audience by continuously refining your messaging to further appeal to their needs. We’ll help your business identify and monitor major ad campaign metrics and make ongoing adjustments to optimize your ad performance, click-through-rates, and conversions.
There are an abundance of metrics available on social platforms that can be used to analyze the performance of your campaigns, and our team can help you leverage that data to get the highest return for your ad spend. Using this data, we’ll track your consumer’s behaviour and improve your advertising strategy accordingly.
Discover how we’re achieving a 98% satisfaction rate on the many projects we complete for our valued clients