Social Media Advertising Services

Reach More Customers With Strategically Placed Ads

Hand holding a phone that shows a bunch of social media apps in a folder

Trusted by many reputable businesses

Splice logo.
SLATE logo.
Aetonix logo.
CHA Learning logo.

The Importance of High-Quality Social Media Advertising for Businesses Today

Social media has transformed from a place to share photos with friends to a powerful platform that accelerates business growth and brand development. With nearly 4 billion users active across all social media platforms, you can be confident that members of your target audience are present on at least one of them. Fortunately, it’s never been easier to find those users and reach them with targeted messages that encourage them to engage with your business.

triangle-circle icon-01

Creates more brand awareness

triangle-circle icon-01

Increases inbound traffic

triangle-circle icon-01

Improves conversion rates

triangle-circle icon-01

Generates cost-effective leads

Social Media Advertising Services We Offer

Ad Campaign Strategy

Strategic planning often determines the success of an advertising campaign. A well-planned strategy ensures your advertising tactics are optimized to target the right audience, at the right time, with the right messaging, all while staying within the confines of your budget. Strategic planning is a crucial first step in planning your social media advertising campaign, and our team at myMarketing can help you simplify and detail each phase of your plan before you start spending money on actually placing ads.

Woman showing man information on a piece of paper while they sit at a desk
Woman sitting at desk looking at computer screen and flipping through notebook

Ad Targeting Configurations

Once your campaign strategy is ready, it’s time to move to the next step where we’ll define your target audience. Identifying the people you want to target and knowing their interests and purchasing behaviour is crucial to your campaign’s success. The more you know about your audience, the more you can resonate with them using high-quality, relevant content. Our team can help your business perform in-depth research, create buyer personas, and understand what motivates your audience to take action when designing ad copy.

Ad Copy Creation

Outstanding advertising copy is a cornerstone element of an effective advertising campaign. High-quality and relevant ad copy not only informs your audience of the features and benefits of your promoted products and services, but also grabs a user’s interest and drives them to take action. Our team of experienced copywriters will help you create ads that resonate with your target audience, promote your value propositions, and increase your conversion rates.

Group of 3 people putting sticky notes on a piece of paper
Group of people looking at a computer screen and pointing to it

Ad Design Creation

Design elements like graphics, images, colours, videos, and animations play an important role in advertising. Quality design adds life to advertisements and helps you connect strongly with your target audience. An engaging and relevant design communicates your value propositions and helps cultivate a unique brand identity in competitive markets. Making use of good design can help your brand capture the focus of your target audience and encourage them to visit your site. Our in-house design team at myMarketing will create customized images that help your business stand out and get more clicks on its ads.

Ad Monitoring and Optimization

Just like creating high-quality copy and attractive design, monitoring and optimizing ads plays an important role in running a social media advertising campaign. Ad optimization helps you improve your visibility and make the right impression on your audience by continuously refining your messaging to further appeal to their needs. We’ll help your business identify and monitor major ad campaign metrics and make ongoing adjustments to optimize your ad performance, click-through-rates, and conversions.

Woman on a virtual meeting call with other people
Group of people around a table talking and looking at papers

Results Tracking

There are an abundance of metrics available on social platforms that can be used to analyze the performance of your campaigns, and our team can help you leverage that data to get the highest return for your ad spend. Using this data, we’ll track your consumer’s behaviour and improve your advertising strategy accordingly.

Website design examples on desktop, laptop, and tablet screens.

Our work

Discover how we’re achieving a 98% satisfaction rate on the many projects we complete for our valued clients

Get started today

Ready to accelerate your online growth?