man drawing rough logos

6 Points To Consider When Designing a Brand Logo

woman in office designing on computer

Logos are a graphic emblem or symbol used to identify and classify products, brands, and organizations. Logos can be abstract designs or may be presented as a stylized form of a company’s name to maximize brand recognition.

A good logo, however, should be more than just a symbol of identification. When designed effectively, it should convey your brand’s personality, character, and values to your target audience.

Ideas To Remember While Designing Your Brand Logo

Define Your Brand Identity

It’s essential that your logo communicates your brand’s personality to your target audience. Understanding what makes your brand unique is imperative before designing a logo, and will make it significantly easier to design an impactful brand logo. 

Asking yourself a few questions along the way can help you figure out your brand identity:

  • Why did you start your business?
  • What is it that makes you better than any other brand?
  • What values and beliefs are important to you as a brand?
  • What makes you special?
  • If you had to describe your brand in three words, what would they be?
  • What three words would your customers use to describe you?
Identify Your Brand’s Audience

man in suit giving speech to audience in office

Your logo is a visual representation of your brand, and should therefore appeal to your audience. Get to know your customers before designing your logo by understanding their educational, social, and financial backgrounds. Once you have all of this information, it becomes easier to visualize your logo, and its colour, shape, symbolism, and fonts.

Choose a Design Style 

rough logos on paper

Once you have a clear understanding of your brand it is time to translate it into an effective and appealing design. Numerous elements are involved in the design process; shapes, graphics, typography, and colours are all important elements your business needs to consider. Thinking about each component carefully will ensure steady progress towards a perfect combination of elements that effectively captures your brand.

Pay Attention to Colour Choice

A great deal of importance is associated with the colours that you pick for your logo. Each colour conveys distinct meanings, and contributes significantly to the impressions people get while interacting with your brand and logo. 

The psychology of colour is about the specific ideas and emotions attached to each colour. For instance, red represents anger, passion, and excitement. Blue represents maturity and trustworthiness, while pink creates a feminine, youthful image. If you don’t plan on designing a monochrome logo, use a colour wheel to select the right analogous, complementary, and triadic colours to represent your business and its branding.

Choose Typography That Suits Your Brand 

man choosing fonts and colours for brand

Typography, like colour, conveys meaning to your audience. You need to think carefully about your brand and what characteristics you want people to associate with it. Is your brand fun, light, and playful, or is it serious, direct, and all business? The font you choose for your logo should reflect your brand’s personality and messaging and should convey those qualities to your target audience.

Ensure That Your Logo is Scalable 

A scalable logo is one that can retain its proportions when it gets resized. The best logos are adaptable designs that can scale to both large and small materials while maintaining their impact. For example, when your brand logo is put up on a large billboard design, it must keep its proportions and resolution. When you print the logo on a smaller surface like drinkware, or a pen or business card, the elements of your logo must be clearly visible to remain effective.

Keep These Points in Mind While Designing a Logo For Your Brand

Your brand logo should be artistically pleasing and needs to convey your brand’s messaging and personality while attracting and holding the attention of the people who see it. Moreover, it must be flexible and scalable to ensure that it looks attractive on both physical and online platforms. The tips listed in this article are a great start to begin thinking about your brand’s logo design and should help you get the ball rolling at your next brainstorming meeting.