Today, when customer engagement is absolutely vital for your business’ success, relevant and informative blogs play a crucial role in building brand awareness and connecting with your target audience. A well-constructed blog allows you to convey useful content to potential customers and encourages them to try out your products or services. With so many competitors vying for digital opportunities to attract your customer base, regular and relevant blogging helps you create a strong competitive edge in your industry.
Apart from posting blogs, tracking their performance is equally as important when it comes to your website’s success. Tracking the performance of your blogs lets you follow insightful trends and progress over time. With knowledge of how your blogs are performing, you can continue to create content that resonates with your target audience.
Important Blogging KPIs to Keep an Eye On!
Blog Traffic
Tracking the number of users that view each of your blogs is an effective way to measure their performance. Based on this KPI, you can continuously tailor your future blog content based on your previous blog trends to increase page views. For example, if a specific blog generated better traffic than that of another, it is important to take note of this as it may indicate the content published in these higher traffic blogs is more relevant and interesting to your audience.
Bounce Rate
Now that you have an idea of your blog traffic, it is time to find out the number of visitors who decide to exit your blog soon after clicking on it. Here, the lower the number, the better. If a blog’s bounce rate is high, it’s important to discover the cause as it can negatively impact search engine rankings. Factors affecting bounce rates include content quality, website errors, and several other issues. To lower bounce rates, it’s necessary that your blog is error-free and contains content that is relevant to your audience.
Time on Page
Time on page is another important metric you can consider in analyzing the performance of your blog posts. Time on page is inversely proportional to the bounce rate, meaning that if the average time spent on the webpage is high, the bounce rate is low. This metric helps you to understand how much time your visitors spend on certain blog pages. In turn, this gives you an idea of the quality and relevance of the content of your blog in the eyes of your target audience. After all, users spend more time on a page if they find the content compelling.
Inbound Links Per Post
Inbound links, otherwise known as backlinks help a lot in nurturing the growth of a blog. Search engines value inbound links, so if other websites are backlinking your blog posts, your website becomes better ranked in search results. More inbound links indicate that your blog has quality content that other sites decide to refer to in their own content. Tracking the inbound links you receive per post helps you understand which blogs are sought after in your industry.
Social Shares
Social shares are another metric that gives you an idea of how much your readers enjoy your content. Social shares refer to readers who share your blog content on their social media channels. This key performance indicator allows you to determine which type of posts engaged your audience the most. You can use these insights to continuously improve your content strategy and tailor your blogs to generate greater engagement.
Traffic Channels
To analyze your blogs and improve them further, it is important to know how your visitors are reaching your site. From organic searches and emails to referrals and social shares, there are plenty of channels that can direct visitors to your website. Based on this metric, you can decide which channel to focus on and which ones should be improved. It’s important to track all the channels individually to have insight into each of them and improve your strategy accordingly.
Tracking Your Blog’s Performance for Best Results
Apart from the above-mentioned indicators, there are several metrics that can help you to learn about the performance of your blog posts. To maximize the success of your blogs, it is important to collect and compare data every month. Based on this data, you will be in a position to identify the market trend and create a strategy that performs best. Thus, for a complete analysis of your blog posts and a blog strategy, it is always a good idea to consider hiring a professional in this space.
