When a prospect visits your website, it takes approximately 0.05 seconds to form an initial opinion and decide whether they want to leave or stay. Thus, your website’s layout and content need to be enticing enough to convince a visitor to stay and learn more about your services and products. Additionally, it needs to be aesthetically pleasing and easily navigable so that visitors may quickly find answers to their questions. Due to these reasons, professional websites are now an integral part of all business strategies.
Here is a briefing of some of the most important aspects of a good website, their statistics and their most popular trends.
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User Experience
User Experience has an important role to play in providing consumers with the best possible experience they can have on your website. The final aim of user experience is to offer users an intuitive, pleasing, and easy-to-use website that can help them achieve their goals. Did you know that 88% of users are unlikely to return to a website that offers a poor user experience? In fact, 40% of people tend to leave a website that takes over 3 seconds to load. Also, if your website is optimized for mobile, it is likely that 74% of users will return to it at some point.
Popular Trends
- Voice-Activated User Experience
- Increased Use of Chatbots
- Increased Use of Artificial Intelligence
User Interface
A good user interface is responsible for improved interaction as the users can easily communicate with a website that’s designed to meet their requirements. A functional user interface will keep your visitors hooked on your site for a longer period of time and encourage them to consider your brand as a favorable option. It is generally observed that 38% of users stop interacting with a website that showcases unattractive content. Also, the first impressions that consumers have regarding a brand is about 94% related to it’s website. Since 74% of website credibility judgments are based on mobile aesthetics, making a great deal of effort is being put into enhancing the user interface if highly recommended.
Popular Trends
- Increased Used of Simplistic and Minimalistic Design
- Increased Use of Graphics Images
- Increased Use of Dark Mode
Content
There is no denying the fact that content is one of the most vital aspects of a website. High-quality, valuable, and actionable content allow your target audience to derive the information they need about your products and services. In recent times, 70% of website visitors value content quality over quantity. In fact, 38% of consumers will stop engaging with your website if its content is too long. About 95% of people consider content to be one of the most important attributes of evaluating a company and its products. Owing to this fact, over 93% of B2B consumers resort to content marketing for increasing their prospects.
Popular Trends
- Increased Use of Image and Video Content
- Increased Use of Custom Content
- Increased Use of Storytelling Content
Takeaway
The significance of website design is growing by the day. The market is highly competitive, so concentrating on website design will help businesses stay ahead of the competition. Now, with its increase in relevance each year, revisiting and rethinking your marketing strategy by following these trends and stats is a great way to maintain a competitive edge.
