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5 Black Friday E-Commerce Digital Marketing Tactics

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Black Friday marks the beginning of the holiday season and presents an opportunity to create a buzz by offering discounts and deals to attract customers to your e-commerce store. A digital marketing strategy that creates urgency and interest in Black Friday deals is essential for boosting sales. COVID-19 has made the digital market busier than ever, and shoppers are increasingly being drawn to the convenience and safety of online shopping. Your e-commerce business can capitalize on this trend by implementing the following tactics to increase your e-commerce sales this Black Friday.

E-Commerce Black Friday Digital Marketing Tactics

You can expect a spike in traffic to your e-commerce store during the Black Friday weekend due to the many shoppers looking for exciting deals. You can maximize this holiday shopping season by leveraging the following digital marketing tactics to drive more traffic and sales to your e-commerce store.

Upsell Products on Your Website

Black Friday weekends are a great time to test out upselling tactics. Upselling involves encouraging and/or prompting buyers to upgrade products and buy complementary items while they’re in the process of making purchase decisions. To upsell, pair related products together to create more worthwhile, hard to resist offers for shoppers. Alternatively, you can suggest slightly more expensive but higher-quality items to buyers based on the items they have already added to their cart to encourage them to upgrade to a more expensive item.

Provide Cumulative Discounts for People That Are Spending More

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Cumulative discounts can help you encourage customers to buy more items while browsing your e-commerce store. Cumulative discounts are an effective tool that prompts people to buy more by offering them higher discounts on their chosen items in return. For example, you can offer a 10% discount on orders that are less than $100, a 20% discount on orders between $100 – $200, and so on. In this way, you can encourage buyers to purchase more items at once to drive up your revenue. This approach can also increase customer satisfaction, as individuals generally feel more positively about brands that help them save money.

Leverage Your Email List to Your Advantage

Your Black Friday sales can be boosted significantly by email marketing. Create email campaigns promoting your Black Friday deals and send them out to your email subscribers in the weeks and days leading up to Black Friday. You can also further increase the impact of this strategy by offering coupons in your emails, segmenting your mailing list, and sending subscribers personalized emails that appeal to their specific interests and needs.

Use Paid Ads

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One of the most influential Black Friday digital marketing tools is pay-per-click (PPC) advertising. With paid advertisements, you can increase the visibility of your Black Friday offers, discounts, and deals and target potential customers based on criteria of your choosing. PPC is the most effective when you have a deep understanding of your target audience; their demographics, psychographics, and the language they use to describe your products on search engines. Once you know all that, you can easily create highly-targeted PPC campaigns that reach key members of your target audience at critical moments of the buyer’s journey and direct them to your e-commerce store.

Tease Your Upcoming Deals

Your website is one of the most effective ways to promote your deals and offers. One of the most effective digital marketing tips to increase traffic to your store this Black Friday is to tease your upcoming offers and discounts on your website to prepare for Black Friday. You can promote your offers on your website’s header area by using pop-ups. In general, the header area on your website is a prominent area that attracts and engages visitors. To motivate people to return to your website regularly to take advantage of your offers, keep updating the teasers with new offers. You can also place teasers on social media to drive traffic to your e-commerce store, but make sure a link to your store is readily available for interested customers who want to click through.

Increase Your Sales This Black Friday Using These Simple Tips

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Black Friday is a great opportunity for your e-commerce store to grow its audience and generate revenue. The tips and tricks in this article can help you drive traffic to your store and increase awareness about your Black Friday deals, helping your brand gain more exposure online and increasing your chances of converting potential customers into buyers this holiday season.