Search engine optimization (SEO) metrics are effective because you can measure and track how well your business is drawing in organic traffic and generating organic conversions. You can use SEO metrics to determine how well your organic search strategy is working based on traffic, orders, rankings, engagement, leads, and revenue.
SEO Metrics To Track the Growth of Your Business
Organic traffic is a vital SEO metric to track business growth. The number represents all visitors your website is acquiring from organic searches. It is better to follow your organic traffic than total traffic to understand if your SEO strategy works effectively.
The primary goal of an SEO strategy is to enhance your visibility in searches for keywords related to your industry and business. If you succeed, the total number of visitors you receive from these search results should increase steadily. An easy way to access information regarding organic traffic is through Google Analytics.
An SEO tool like SEMrush or Moz uses domain authority scores or ratings to analyze an individual site’s SEO strength. Many factors are considered, including the quality of referring domains and the number of backlinks. Better-scoring websites rank higher for searches than ones with lower scores. The score is generally based on a scale of 0 – 100 and develops logarithmically. Consequently, it becomes more challenging to improve your score from 80 – 81 than from 20 – 21.
A vital indicator of whether your website’s content is on par with what visitors expect is measured using a bounce rate. A bounce happens when a viewer lands on a particular page of your website, then leaves without clicking through to other pages. If over 50% of visitors bounce off your website it suggests that you lack the information they need. If your bounce rate is under 50%, you are ranking your page effectively to meet the needs of your site’s visitors.
To track the improvement of your site as you increase SEO efforts, you should monitor rankings for keyword changes. For popular keywords, you can do a Google search to find out how you rank on that term.
For a detailed analysis of your rankings, you can use SEMrush. Conduct a daily review of this report to monitor your ranking changes over time and gauge the progress of your site’s search visibility.
Organic conversions measure if your site attracts the desired amount of organically generated revenue. If you have a high-traffic website with low conversions, you may not be effectively reaching your target audience with your messaging or your sales funnel might need to be improved. When this happens, look at your keywords and see how you can change them to attract your target audience or adjust the flow and calls-to-action on your landing pages to find a page formula that works.
To improve your conversion rate, prioritize identifying relevant keywords at all stages of the sales process, then develop content around these specific keywords.
Track The Right Metrics For SEO Success
Measuring your site results using SEO metrics assesses the efficiency of your strategy, the results you are achieving, and what you might improve going forward. Use tools like Search Console and Google Analytics as a shortcut to assess your current keyword use. Consult a digital marketing agency to get help with your SEO strategy.