E-commerce digital marketing involves using techniques like search engine optimization (SEO), content marketing, paid ads, and other tactics to encourage users to find your store and make a purchase. Attracting customers to your store is the initial step when trying to develop a successful e-commerce digital marketing strategy. It is very important that you choose the right tactics to attract consumers and get them hooked on your products and services.
Best E-commerce Marketing Techniques
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Pay-Per-Click Advertising
Pay-per-click (PPC) advertising has become a high-leverage technique used by modern e-commerce stores to attract ready-to-buy customers. About 65% of small to mid-sized businesses make use of PPC campaigns to increase their conversions in the long term. Businesses implementing PPC ads experience 50% more lead conversions compared to businesses relying on organic search traffic alone.
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Search Engine Optimization (SEO)
Looking online for a product or service that we want to purchase from a brand has become a standard part of consumer research. In fact, 39% of global e-commerce traffic is obtained from organic searches. SEO is very important because it creates visibility for your website in search rankings. This means more traffic and many more opportunities to convert your prospects into customers. About 61% of users usually research a product or service online through search engines before they make a purchase. With so many searchers relying on search engines like Google for information, visibility and accessibility are vital.
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Content Marketing
Content marketing has become a cornerstone of digital marketing. Good quality content can help you attract and retain customers. 61% of consumers make a purchase after reading a blog recommendation about you. Content is what offers consumers complete insight into the products they wish to purchase and how they might satisfy their needs. Companies with blogs are capable of producing up to 67% more leads per month compared to those without them.
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Social Media Marketing
Social media has changed the way your brand can build relationships with customers. With millions of people bound together on a particular platform, it is one of the best ways to reach out to your target audience at the same time. In fact, 52% of online brand discovery happens in public social media feeds.
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Email Marketing
Email marketing is an effective tool to inform consumers about the products and services your brand is offering, and can be used to drive sales by notifying your audience about ongoing promotions and discounts. Providing email offers can result in shoppers spending a whopping 138% more on purchases in comparison to people who do not receive email offers. This trend has subsequently led to businesses receiving high returns on investment – for every $1 that is spent on email marketing, businesses receive an average ROI of $42.
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Video Marketing
Video marketing is an outstanding method of engaging your target audience with interesting and helpful content. Over 51% of marketing professionals from around the globe have claimed video marketing to be the content type that generates the highest returns on investment for them.
With the ever-changing dynamics of the online market, e-commerce has become a focal point for business growth. Therefore, implementing the right e-commerce digital marketing strategies for your business and target audience can help you connect with your target audience, build brand recognition, and generate more conversions.
