Email marketing is one of the most opted-for mediums utilized by businesses to establish direct communication with consumers. It is essential for businesses to have an efficient channel of communication to engage and reach out to their consumers or leads. Email marketing is considered to be a great medium to accomplish these goals, as it allows businesses to have the flexibility to connect with a wide range of audiences while delivering personalized content to them.
Types of Email Marketing
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Welcome Emails
Welcome emails are often the very first form of communication that businesses have with their consumers or a new lead. Welcome emails are often sent out in the form of a series that helps familiarize the new consumers with your brand. Welcome emails can drive up to 320% more revenue on an average per-email basis, as compared to other forms of promotional emails. They can also generate about 5 times more clicks and up to 4 times more opens than any regular email marketing campaign.
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Newsletter Emails
Newsletter emails are the most popularly used form of email marketing. Email newsletters typically require your brand to send out targeted emails to prospective leads or existing customers with the latest information or news on the products and services you offer.
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Promotional Emails
A promotional email offers one or more incentives that drive revenue and sales for your business. The prime aim of this email marketing technique is to persuade consumers to take action using the promotional offering sent in the email. Up to 60% of consumers subscribe to an email list to get promotional messages. However, the number of promotional emails you send out makes a difference, with about 86% of consumers stating they like to receive promotional emails only once a month.
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Lead Nurturing Emails
The prime goal of lead nurturing email campaigns is to guide qualified leads through your sales funnel and eventually convert them into customers. Lead nurturing emails have been known to generate about 4-10 times more leads when compared to one-off email blasts. An effective lead nurturing email strategy is to send out personalized emails at regular intervals offering relevant content that influences prospect buying decisions. Companies that have been able to excel in the art of lead nurturing emails successfully generate about 50% higher sales-ready leads at about 3% lower costs.
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Triggered Emails
Triggered emails are a series of automated emails that are sent out after a user performs a particular action. Suppose a consumer clicks on a promotional link and adds a specific product. Leaving the transaction unfinished might trigger a series of other emails comprising a series of offers pertaining to the product or giving the consumer a reminder of the unfinished transaction. Businesses garner a massive 75% of email revenue via triggered campaigns.
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Transactional Emails
These are emails sent out to consumers in response to specific actions. Transactional emails can be reminders, confirmations, thank yous, and follow-up prompts.
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Triggered Emails
Triggered emails are a series of automated emails that are sent out after a user performs a particular action. Suppose a consumer clicks on a promotional link and adds a specific product. Leaving the transaction unfinished might trigger a series of other emails comprising a series of offers pertaining to the product or giving the consumer a reminder of the unfinished transaction. Businesses garner a massive 75% of email revenue via triggered campaigns.
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Re-engagement Emails
Re-engagement emails are sent out to a specific section of consumers in your email list who have been inactive for quite some time. These emails are a great way to re-engage inactive consumers and prompt them to revisit your business and its offerings.
Email marketing is a proven digital marketing tactic that is suitable for a wide range of brands and businesses. Better yet, there are many types of email marketing available for you based on your brand’s specific audience, digital marketing goals, and sales funnel.
Emails help you stay a step ahead, and when done right, can generate an amazing amount of revenue for your business.
