It is officially that time of the year again, with the major fall and winter holidays just a month and a half away. With customers eager to begin their seasonal shopping sprees, it is important that you start planning your business’s holiday marketing strategy now to stay ahead of the competition. From setting up your marketing budget and identifying the mediums to spreading your business message, there are lots of things to consider to make your Christmas digital marketing strategy a success.
As the temperature steadily lowers and Christmas approaches, it’s time to create a strong holiday marketing strategy to attract shoppers and maximize your profit margin.
Create an Eye-Catching Campaign
To pull traffic and boost revenues, your primary focus should be creating a well-planned campaign. However, launching a holiday or Christmas shopping campaign is somewhat different from other all-year-round campaigns. Such campaigns are often time-specific and industry-centric. Here are some of the steps you can follow to establish a strong marketing campaign:
Determine Your Goal
Before you jump into creating a campaign and providing offers, it is important to determine your business and marketing goals. Learn what you want to achieve from this holiday campaign or what the ideal outcome of your campaign is. Once you figure out your goals, design your campaign accordingly. To get the most out of a campaign, your goals need to be specific, relevant, attainable and measurable.
Find Your Target Audience
Now that you know your goals for running a campaign for Christmas shopping, it is time to define your target audience. Try to gather more and more information about the people you are targeting. Learn about their age, gender, income, interests and other demographics to help you to make a personalized strategy and create promotional content that is both relevant and captivating.
Create a Gift Guide
Once you know everything about your audience, it is time to provide them with offers that entice them. Know how you can provide something that benefits your audience while maximizing your sales and profit margin. Narrowing down your own business goals and target audience helps you plan offers like discounts, gifts and contests. With proper knowledge, you can select the right medium to promote the products directly towards your target audience.
Build A Promotional Plan
Having a killer campaign will go to waste if you don’t have a proper plan in place to promote it. Once you have determined your business goals, found your target audience and created exciting offers, look for mediums or tools to approach your target audience and convert them into customers.
Use Email Marketing
Emails are great when it comes to reaching your customers personally. In email marketing, if you already have an email list, that’s great. However, if you do not have any, check your database and segment people who will be interested in your offer. Based on the data you find, you can create multiple email lists covering different criteria. This is one of the best digital marketing ideas for the Christmas holiday season. You can create an exciting email campaign to inform your potential customers about your discounts, offers and specials. Emails are very effective in persuading your existing customers as well as nurturing existing relationships.
Create Relevant Blogs
Another effective way to attract potential customers is blogging. You can make use of blog posts to promote your offers in a way that does not come across as an obvious sales tactic. Write short articles about topics related to your industry, along with a quick introduction to your offers. Blogging helps with lead generation and search engine optimization (SEO), as well as encourages the audience to explore your brand. You can also add a subtle call-to-action in your content and direct the visitors to your product page.
Promote on Social Media
Social media promotion is the new word of mouth in this age of digitalization. So, if you have something to offer to your customers this Christmas shopping season, promote it on social media platforms. These platforms not only promote your brand to your potential leads, but also help you to engage and build a strong relationship with them. Share your blogs or the link to your landing page on these platforms to increase traffic amongst your target audience.
Invest in Pay Per Click Ads
In this busy holiday shopping season, pay-per-click (PPC) ads are a great way to boost your inbound efforts. These ads allow you to promote your offers on the search engine result pages (SERPs) and attract traffic to your site. Thus, if you are creating a digital marketing strategy this Christmas, it’s a good idea to invest in such ads.
Build a Landing Page
Now that you know what you are going to offer to your audience, it is time to create a landing page that grasps their interest. The landing page is where you drive traffic to your website. This may often be the first impression a potential customer has of your brand or product so it is essential that there is an offer that appeals to them. Thus, try to add content on your landing page that is compelling and convincing. It must consist of captivating headlines, catchy visuals, relevant information about your business, and the benefits you are offering.
Nurture Your Leads
Once you have generated leads, it is time to nurture them and sell your product to them. Continue sending these leads personalized emails with attractive offers and content that captures their attention. You can also go back to the previous year’s customer list and send them “follow up” emails. It is important to add a personal touch to your email as it will make them feel recognized.
Send the Campaign Live
When every aspect of your campaign is in place (offers, landing page, promotional plans, etc.), it is time for the campaign to go live. First, begin with a soft launch. This will allow you to understand if everything is functioning well. Once you know everything is running smoothly, you can increase efforts in promoting your campaign and start driving traffic to your website.
Measure the Effectiveness
This is one of the most important parts of your Christmas digital marketing strategy. Measuring the effectiveness of your campaign helps you to understand if you are really hitting the goal. If you are far off, a deep analysis of your campaign will allow you to learn about loopholes and improve them accordingly.
The Importance of a Christmas Marketing Strategy
All the above-mentioned digital marketing ideas for Christmas are extremely effective when planned and executed in a timely manner. However, running a campaign can be tricky at times. Thus, make sure you have a good strategy in place. If you are not confident that you have the expertise to do so, consider consulting a digital marketing team with experience and knowledge in your industry.