With the shift from traditional to digital, more and more people tend to consume all kinds of information online. In this scenario, investing in a unique digital marketing campaign is an effective way to reach out to these prospects.
To run a business successfully today, it is no longer enough to simply create a website or a social media account. With the increasing competition, to grow and thrive in the industry, it is essential for a business to create a well constructed digital marketing campaign.
According to a recent study, 34% of businesses have already incorporated a digital marketing strategy into their business plan. The majority of marketers believe that this new-age marketing technique can boost the company’s revenue by 30%.
What is Digital Marketing?
Digital marketing covers the marketing efforts that are executed through various online channels. This type of marketing has allowed companies to stay connected with their target audience through online channels and platforms. Just like any other type of marketing, digital marketing is used as a way to promote brands and influence potential customers.
6 Steps to Creating a Digital Marketing Campaign
To run a profitable business, one needs to reach the right set of people. A proper digital marketing campaign allows you to target customers specifically interested in your business and nurture them towards conversion. Marketers consider this technique as one of the most cost-effective and measurable forms of marketing.
However, in this competitive marketplace, running a successful digital marketing campaign can be truly challenging. Businesses need to consider factors like the latest digital marketing trends, technology and tools to create an effective campaign. Here is a step-by-step digital marketing campaign guide that businesses can follow to thrive.
Define the Brand
The very first step to make the digital marketing campaign a success is defining the brand. It’s essential to learn about the brand’s goals and target audience before putting time and money into promoting it. To attain success, a business must define the uniqueness of its brand. Creating a Unique Selling Proposition (USP) allows the brand to create a distinctive image in the market and stand out in the crowd.
Create Buyer Personas
No matter how much money a business invests, an effective digital marketing strategy is incomplete without knowing the target audience. Thus, the second most important step to a successful campaign is creating buyer personas. Buyer personas personify the target audience and help businesses gather demographic, geographic and psychographic information about them. It allows businesses to learn about the audience’s interests and needs and design the campaign accordingly.
Set A Marketing Goal
Once a company has a clear idea about the people for whom they need to design their digital marketing campaign, it’s important to define the marketing goal. Whether it is about informing the audience about the newly launched product or increasing website traffic, determining the business goal helps companies frame the campaign appropriately. However, while setting goals, one should ensure that they are measurable. A measurable goal is also known as a SMART goal: Specific, Measurable, Attainable, Relevant and Timely.
Establish a Structure
Just like defining the brand, creating buyer personas, and setting a marketing goal, choosing the right digital marketing technique also determines the success of the campaign. There are many methods to strengthen the online presence and reach out to leads. Here are a few:
- Search Engine Optimization
- Pay-per-Click (PPC) Advertising
- Content Marketing
- Email Marketing
- Influencer Marketing
- Social Media Marketing
When shaping the digital marketing campaign, a business must be very careful about choosing the right channel and platform. Picking the right method based on the audience’s needs and the company’s goals is essential.
Set A Budget
While creating the digital marketing campaign, one must be aware of the amount of money they want to spend on the campaign. Setting up the budget also helps in an even distribution of funds in the services required to run the campaign. When businesses know the budget available to them, they create a more effective digital marketing plan.
Track Campaign Results
No matter how well a company formulates its digital marketing campaign, it goes in vain if there is no strategy in place to measure the results. Tracking and measuring the result allows businesses to learn about the strengths and weaknesses of the campaign. In case the business fails to achieve the marketing goal, it gets an opportunity to restructure the plan and improve results in the future.
3 Things to Consider While Creating a Digital Marketing Campaign
With rapidly evolving technology, the landscape of digital marketing has been changing faster than ever. Digital marketing depends on multiple channels such as SEO, content, social media, influencer marketing and so on. Each of these platforms keeps adopting different trends and patterns. In such a scenario, knowing the right digital marketing medium to utilize makes a huge difference in the performance of your campaign. Here are a few major factors a business should consider while creating a digital marketing campaign.
Changing Technology
Technology is ever-evolving. There was a time when businesses only had the option of traditional media to connect with their audience. But things have drastically changed. Thanks to communication technology, the process of reaching out to consumers has become easy and effective. Thus, one can state that adapting to technological advancements benefits digital marketing campaigns.
Changing Audience
When a brand expands, its client base grows as well. Businesses thus must have a clear vision about their new audience and plan their marketing campaign accordingly.
Changing Trends
Gone are the days when most marketing campaigns used to target a wide range of audiences. Modern consumers expect personalized, relevant information from brands. Thus, to connect with consumers effectively, businesses must evolve with the changing trends.
Creating a Strong Digital Marketing Campaign
Creating a strategic digital marketing campaign helps businesses reach new heights. A proper digital marketing campaign reaches the right set of audiences, convinces them of the product or service value, and encourages conversions for the company. Therefore, to make the campaign successful and profitable, companies must adapt to the changing marketing landscape.
