Posted on Jul 27, 2020
The Basics of Digital Marketing
Digital marketing refers to all kinds of online marketing activities used to promote your products and services. It helps you connect with potential customers and influence them to purchase your offerings. The main difference between traditional marketing and its digital counterpart is that the latter is performed online – which means it is accessible to people at all times and all over the world!
Let us take a quick look at some of the most common digital marketing mediums used by businesses.
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Digital Marketing Mediums
Digital Marketing Strategy
The purpose of a digital marketing strategy is to help businesses strategize their marketing activities to derive better performance and results. According to statistics, marketers with documented strategies and marketers with a strategy including defined processes are respectively 538% and 466% more likely to achieve success. Thus, knowing which digital marketing mediums to implement and how to implement them is very important for marketers.
Social Media Marketing
Social media comprises platforms used by billions of people across the world. Social media marketing provides businesses with the opportunity to communicate, engage and reach their target audience conveniently. Currently, about 97% of marketers use social media to reach their audience and approximately 76% of consumers have purchased a product they have viewed through social media posts.
Email marketing lets companies of all sizes reach consumers on a personal level with minimal investment. Studies show that using email pays off for businesses. Shoppers spend 138% more when approached via emails and the average return rate is $38 for every $1 that is spent. It comes as no surprise that email is a popular means of communication across all industries and used by 86% of professionals for business communication.
Website design provides a visual representation of a company’s online presence. A user-friendly and visually appealing website is always beneficial in attracting and retaining potential consumers. Recent statistics demonstrate that a poor website design can hamper a company’s success. About 94% of consumers exit a website with poor graphics and 57% of mobile users do not recommend a website with a poor design.
Publishing informative and relevant content to your customers can have a great impact on your business. It creates stronger connections and generates better engagement with your target audience. Many marketers have realized the benefits of content marketing and approximately 70% of them invest actively in content marketing, allowing them to generate an average of 3 times more leads as compared to paid marketing.
Graphic designs help you connect with your audience by portraying your brand through the use of visual means. Almost all businesses invest in some sort of graphic design with approximately 69% of marketers saying they consider visual content to be either very important or an absolutely necessary component of their content marketing strategy.
Search Engine Optimization
Search engine optimization (SEO) allows prospective customers to find your business when searching for relevant information on search engines. The better your SEO performance, the greater the chances of maximizing traffic to your website. Many businesses have discovered the benefits of SEO and therefore approximately 64% of marketers actively invest in SEO.
Branding allows your business to create a unique identity for itself. It is a digital marketing medium that helps businesses connect with consumers and stand out from competitors. Statistics show that revenue increases by around 23% when branding is consistent across all channels.
Pay Per Click Marketing
PPC marketing helps you draw more traffic to your website by creating and publishing ads customized for your audience. If done properly, they can draw in countless customers within a very short period of time. PPC has many undeniable benefits backed by statistics, one of the most important is that an average of $2 in revenue is generated for each $1 spent on Google Ads.
Marketing automation has become important and, in some cases, an integral aspect of a business. It improves the consistency and efficiency of your organization by automating simple tasks. About 75% of companies who implement marketing automation witness a positive ROI in their first year, while 63% have been known to outperform competitors through marketing automation.
Efficient lead generation is essential when it comes to acquiring customers. This not only allows your business to find prospective customers but also attracts them towards your services and products, prompting a purchase. Doing so properly can have a big pay off. Companies with successful lead generation techniques have 50% more sales-ready leads and 56% of organizations exceed their revenue goals due to effective lead generation.
E-commerce marketing uses several digital marketing mediums to promote products available on the e-commerce store of a business. With effective e-commerce marketing, online stores can witness rapid growth in sales and traffic. In fact, about 90% of people have been known to make an online purchase sometime in their life and 80% in the past month alone.
Videos have become one of the most popular tools for content promotion across various media channels. Its ability to gain and retain customer attention has made it a sought-after tool for businesses. Product videos are known to be able to increase purchases by over 144% and videos on landing pages can improve conversions by 86%.
User experience can be defined as a user’s experience while interacting with a mobile application or a website. An easily navigable website makes the browsing experience enjoyable for the user and encourages them to think highly of the company. Statistics show that about 48% of users feel frustrated after visiting a poorly optimized website on their mobile device, while 88% of them say they wouldn’t return to the website after having a poor experience.
A visually appealing website can go a long way with customers. When the design of a business resonates with its consumers, they develop a positive impression of the brand. In fact, over 94% of a consumer’s impressions are design-related, while 75% of people form an impression about a brand based on its website aesthetics.
The basics of digital marketing are designed to cater to the needs of all businesses trying to survive the competition, irrespective of their size, type and industry. With its ability to reach millions of people within a short span of time and at a minimal cost, an effective digital marketing strategy is often the key to an enterprise’s success.