Today, when 94% of consumers search for products or services online before making a purchase, attracting your audience through enticing webpages is vital for every business.
One of the most effective ways this can be done is by improving your webpage’s visibility on search engine result pages (SERPs).
For any business that aims to generate new leads and increase their online traffic, investing in SEO is their first step towards reaching their goal.
This blog will guide you through the basics of SEO and help you understand the importance of hiring a search engine optimization company.
- What is Search Engine Optimization?
- Elements of a Good SEO Strategy
- Elements of On-Page SEO
- Elements of Off-Page SEO
- Why a Search Engine Optimization Company
What is Search Engine Optimization?
Search Engine Optimization or SEO is the key to improving a webpage’s rankings in SERPs organically. Digital marketers use it as a tool to pull targeted traffic to a webpage and convert them into profit-making leads.
To apply SEO in a business, it is imperative to understand the intricacies of each of its principles. SEO helps marketers enhance various aspects of their online content to optimize the ways search engine algorithms perceive their webpage. When applied efficiently, it enhances user experience and helps businesses build a strong bond among visitors, prospects and customers alike.
Elements of a Good SEO Strategy
There are two main types of SEO – on-page and off-page SEO. On-page SEO tactics are the controllable factors that are implemented into the webpage to improve SERP (Search Engine Ranking Pages) ranking. On the other hand, off-page SEO tactics are the factors that can not be directly controlled which improve SERP ranking.
Elements of On-Page SEO
On-page SEO refers to optimizing a webpage to improve visibility and attract relevant traffic through search engines. Here, both the content and design are optimized to make the page appear as relevant, informative and navigable to the search engine algorithm. It includes content, keywords, meta titles & descriptions.
Quality content helps webpages become more target-oriented and informative. SEO experts know the techniques of crafting online content to improve the user experience of the viewers. They provide content of ideal length, relevance, and quality to best align with the mindset of the target audience.
Keywords are the words users type in search engines to find answers to their search query. It is very important for marketers to optimize their online content with relevant keywords to improve their online webpage performance in the search engine. However, it is important to note that search engines might also penalize webpages that integrate their keywords improperly.
Meta Title and Description
Meta titles and meta descriptions refer to the title and description that are displayed on the search engine result pages. This content helps search engines understand your webpage and provide prospects with an explanation of the webpage.
Elements of Off-Page SEO
Off-page SEO refers to the outside actions performed by web users that impact the search engine ranking of your webpage. These off-page SEO factors have a direct impact on the site’s popularity, authority, and credibility. Some examples are link building, social media marketing, and webpage history.
Building links to your webpage lets you gather ample votes, helping you rank higher and surpass your competitors. Webmasters have been working towards building backlinks for their webpage to achieve high ranks and have invented ways like comment links, blog directories, forum signatures and article directories for this purpose.
Social Media Marketing
Social media marketing, also a form of link building, is a part of off-site SEO. Though all links gathered from social media sites are ‘nofollow’, they still possess a value of their own. Social media mentions are very important as proper configuration and ranking factors can boost SEO.
Search engines like google prioritize established webpages when filtering search queries. A webpage that has been active for many years and has had favourable webpage metrics during that time is much more likely to be ranked higher in search engine ranking pages.
Why a Search Engine Optimization Company
A Search Engine Optimization company has the expertise to handle SEO tools and effectively incorporate them into any business to improve the webpage’s performance. Here are a few important reasons why businesses should consider hiring an SEO company.
Increase Organic Traffic
A well-optimized SEO strategy is known for drawing traffic organically to your webpage. SEO, when properly applied in a digital marketing plan helps businesses increase overall visibility, enhance traffic and improve the user experience for your target audience.
Improve Customer Experience
A Search Engine Optimization company optimizes a webpage by implementing effective keywords, making the website responsive, writing relevant titles and much more. By doing this, your webpage will inevitably provide your customers with a better user experience.
Save Both Time & Money
Outsourcing tasks like SEO that requires expertise, not only save a business time but also precious money. Digital marketers with prior experience are aware of the right SEO techniques to prioritize to generate the best results.
Increase Sales & Profit
A well-optimized web page with effective on-page SEO can have a tremendous impact on sales. An SEO strategy that prioritizes the right elements not only lead to an increased in sales but also an increase in overall profits.
Regular analysis and optimization of a webpage using SEO techniques help a business gain popularity through search engines. Today, when the majority of businesses are searching for effective methods to strengthen their online presence, hiring a Search Engine Optimization company helps a company, not just survive but, thrive. An experienced digital marketer can drive higher organic traffic to a business from search engines, by incorporating the relevant SEO elements.
Remember, no matter the quality of your online content, prospects will never see your webpage if it is not visible to them. Hiring an SEO company allows your brand to rank higher in search engine result pages resulting in an exponential increase of visibility.