Your website is the first impression your hospitality business will make on most customers. Your online brand identity is a chance to represent your services atmosphere through a well-designed, customer-oriented interface. Your business can leverage its website to achieve digital marketing goals by offering users simple and transparent navigation towards a transaction. Your hospitality website design is optimized when it showcases your establishment’s atmosphere and services and convinces users their trip will be better when they stay with you.
Tips To Optimize Your Hospitality Business Website
A well-optimized hospitality website design helps convert your leads into buying customers. It’s important to think about what your target audience likes and what your unique value proposition is to them when designing your website. Keep in mind what an experience at your service is like when shifting that to a digital presence. To increase engagement and the possibility of a sale, give customers a reason to stay on your site longer. Below are some tips to get you started.
Choosing Photos for Your Website
High-quality images demonstrate unique property features to prospective guests. The pictures you choose to sell a lifestyle and experience to your audience differentiate your business from competitors. Look for areas of your rooms, lobby, and common areas that capture your brand and its atmosphere and take professional photographs that capture the feel of the rooms.
Focus on Producing Quality Content
Your content should focus on writing relevant and appealing website content to attract potential customers. Appealing to your target audience requires understanding their buying process and what they value. For each web page, simplify the text so readers can easily find the information they are looking for. Important information is anything that helps customers make a decision and drives them towards a sale.
Simple Navigation Menu
Simplifying your navigation menu and adding links to anything that prompts a user to explore your sales funnel will go a long way towards helping your business convert more prospects into visitors. Options such as “contact us” and links to your establishment’s phone number or email erase the barriers to connection and make it more likely prospects will call your business to ask questions or make a reservation. Make it easy for customers to access points-of-sale like booking or comparing rooms.
Display User Reviews
Customer reviews are an important source of information for potential patrons. For that reason, it’s advisable to dedicate a portion of your website to customer reviews. This could be on its own page, or in the bottom footer of your site. The more authentic the reviews on your website are, the more trust you’ll garner for your business. Customer reviews and testimonials on websites work like referrals; they can explain your business’s unique selling proposition in detail, and create an emotional connection with your audience. Trust is important in the hospitality industry and reviews help build trust among consumers, especially for first-time visitors.
Display Important Information at the Top of Pages
Place the information critical to a sale higher on the page to catch your viewer’s attention. Examples include special offers, booking links, addresses, and customer support links that make it easier for your customer to connect with you. Easy access to desired information is critical to engagement and conversions.
Start Optimizing Your Hospitality Website Design Today
The hospitality industry thrives on positive customer experiences, a truism that is equally applicable online. Your website is the first impression of your hospitality business and is therefore an opportunity to begin creating positive relationships with your customers. A well-designed and attractive site not only paints your business in a positive light, but also contributes to better brand perceptions, authority, and increased bookings.
