The posts you produce on your blog will help promote your business and acquire more visitors. A quality blog post must comprise of elements that finely promote your brand while being easy to read for your audience. A well-written and constructed blog post with content optimization for user engagement can enhance your website traffic and build brand authority and awareness.
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Titles
The title of your blog is the very first opportunity to capture the attention of your readers. It reflects your blog topic and offers the reader a glimpse into the content they are about to read. However, there are a few points that you need to keep in mind while creating titles. According to Optinmonster, 36% of readers like list-based headlines. Your headline must be within 55 characters to avoid being cut-off in search results.
Pro tip – the following formula can help you come up with appealing headlines:
Numbers + Adjective + Target Keyword + Rationale + Promise. -
Headers
Headings are an effective way to break up content and keep your readers engaged for a considerable span of time. With 73% of the total readers skim-reading all blog posts, subheadings can help them pinpoint the information that they are searching for. Your headline must be limited to 55 characters. The ‘how-to’ headline remains the third-most preferred of them all, with 17% popularity. Headers also prove useful for SEO by allowing search engines to index and understand blog posts.
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Short Paragraphs
Short paragraphs are extremely effective when it comes to retaining the attention of your readers. Creating content with shorter paragraphs prevents your audience from getting overwhelmed by large sections of writing that may discourage them from reading your posts.
Try organizing your posts in short sections comprising 300 or fewer words each and add bold subtitles to them. Keep all your paragraphs under 150 words and voila! You perked up your reader’s interest just like that.
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Visuals
32% of marketers agree that visual elements are the most vital content form for their business. Visual components like videos and images can add a touch of interaction and enjoyment to your blog posts. In fact, articles that include images acquire 94% higher views as compared to ones with none. The 100 most high-ranking blogs on the net have at least one image for 350 words of good content. Visual elements impart a deeper meaning to your content and are able to engage users more effectively in comparison to plain written content.
Using real photos of people instead of ones downloaded from stock photos can lead to a 35% increase in conversions. However, you need to make sure that your images load quickly since viewers spend about 20% of their time viewing images that load faster as opposed to the ones that take a lot of time.
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On-Page SEO
Blog posts must comprise of elements that advance your on-page SEO in order to rank higher on search engines. You can increase your page rankings and improve your on-page SEO by including headers, alt tags, and keywords in your blog posts. Articles with a word count above 2,000 words have been known to rank among the top 10 search results in Google.
Make sure your titles make sense and are within 6 to 13 words to attract the highest website traffic consistently. Keywords, as always, are an irreplaceable part of successful on-page SEO. Using long-tail keywords can be highly beneficial as they comprise 70% of the total search traffic.Remember These Tips To Craft Blogs That Keep Readers Hooked
A well-written and optimized blog can boost your website’s ranking and spread a great deal of awareness about your business. Optimizing your post with all the above-mentioned elements can rope in higher organic traffic to your website by engaging readers.
