Your website is often the initial interaction between your business and its customers.
In fact, it involves every aspect of the business that is public.
The true importance of web designing lies in its ability to influence the target audience’s view of your business and transform them into customers. If done right, an exquisite website can have a substantial impact on your company’s success.
This blog gives you an insight into the basics of website design and development, its importance and a few pointers on how to implement it in your startup or small businesses.
- Website Design and Development in 2020 for Startups and Small Businesses
- The Basics of Website Design and Development
- The Importance of Website Design and Development For Startups and Small Businesses
- Is Investing in Website Design and Development Worth It?
- 6 Of The Most Important Reasons To Invest In Website Design and Development
- Implementing Website Design and Development in Your Business
Website Design & Development in 2020 for Startups and Small Businesses
With the advancement of technology, it is imperative for all businesses to strengthen their online presence. Recent studies demonstrate that 88% of cyber users research products and services before making a purchase decision. In such a situation, a company without a website is likely to miss out on many profit opportunities. It almost goes without saying that if a business wants to stay ahead of the competition and ride the path to success in 2020, an effective website is mandatory.
The Basics of Website Design and Development
People are often unclear about the differences between website design and development. Though both of them are interrelated and work together to create an attractive, relevant and highly functional website, they are both completely different.
Website design is a technique through which a website’s design is set to meet business objectives. To do this, website designers create website pages that follow many designing principles such as balanced layouts, customized colours, optimized responsiveness and much more. All of these elements together make for a beautiful website that maximizes user experience and helps achieve company goals.
On the other hand, web development is associated with building a website to enable its functionality. From creating the elements of the pages to making the website responsive, website development deals with all the non-design aspects that make the website interactive and navigation friendly.
The Importance of Website Design and Development For Startups and Small Businesses
It’s human nature to form an impression of a brand based on their very first experience with its products or services. According to research, it takes about 50 milliseconds for users to form an opinion about your website that determines whether they’ll stay or leave. Stats like these demonstrate just how important it is for startups and small businesses to invest in a good website.
A company with an aesthetically pleasing, responsive and optimized website provides their customers with a premium user experience. Through this, customers are able to have a better understanding and perception of your company which is likely to result in favourable purchase intentions.
Is Investing in Website Design and Development Worth It?
Having a website is a great opportunity for startups, small and medium scale businesses to prosper. Very often, small budget companies make the mistake of avoiding proper web design and development investment. However, in today’s business world, website design and development is imperative regardless of the company budget.
A website is the basis of a digital marketing strategy. Being the backbone of a brand’s online presence, it supports almost every type of marketing communication. Thus, marketers should emphasize on imparting important information of the brand through its website. Doing so will allow your company to not only attract new leads but also strengthen their bond with current customers.
6 of the Most Important Reasons to Invest in Website Design and Development
Startups, small and medium-sized businesses can greatly benefit from an effective website. Here are a few of the many benefits that are likely to arise from effective website design and development.
Improve Company Brand
To be well perceived by customers, startups and small businesses should focus on improving their brand metrics. Being the digital face of a business, a website should be well-crafted to represent the company brand in the best possible way. Thus, efficiently designing and developing your website can help businesses enhance each of their brand metrics. Some of these include brand reputation, brand awareness, brand perception, and brand purchase intentions.
In such a highly competitive market, it can be difficult for startups and small businesses to gain credibility when faced against large reputable companies. A well-designed website with relevant content and ideal functionality increase the credibility of your business. This helps consumers perceive your company as trustworthy and reputable which, therefore, increases sales.
Increase in Sales
The prosperity of a business wholly depends on the volume of sales. Creating a well-navigable and attractive website enhances the opportunity of sales. A website that answers your target audience’s needs and wants will have a direct impact on purchase. This said, to enjoy an increase in profits, startups and small businesses should invest in creating an ideal website for their customers.
Another great advantage of website design and development is the increase in the site’s accessibility. For example, websites can be accessed by anyone, at any time, from anywhere and through smartphones, tablets, and laptops. This makes for better user experience for current clients and grants accessibility to many new clients.
Enhance Customer Experience
In today’s world of digitization, the engagement and overall experience of a customer often starts from the moment they visit a particular company’s website. It gives them the first impression of a brand and sets the stage for the interaction that is to come. Perfecting your website is the first step to maximizing your customer experience.
Improve Search Engine Ranking
Professional web designers and developers create websites with the perspective of SEO. A professional website carries all the factors that help a business to rank higher in search engine result pages. To enjoy greater visibility and compete in the market effectively, it is imperative for a website to be functional and relevant.
Implementing Website Design and Development in Your Business
The website is a modern platform to communicate with potential customers and current customers. It lets customers grasp the business message and provides them with the information that is most important to them. Better yet, it is available to visitors at any hour of the day and from any location.
With every passing day, the number of websites and the quality of each website is increasing. In this context, companies must, now more than ever, concentrate on making a website that maximizes their company’s potential. Overall, an effective website has a strong influence on your company’s success as it has a direct impact on sales, profit, ROI and so on.
Performing Website Design and Development Yourself
Businesses with limited budgets can try website design and development on their own. Though both of these activities require knowledge and experience to get the best results, one can still create an effective website from scratch. With the availability of the latest website-building tools, dedicated business owners can create quality websites for free. These website builders come with different themes and plugins through which one can easily create and control the content, typography, color scheme and so on of their website. Some of the most common website building tools are:
However, having the knowledge, time, and experience to create your own website is often unrealistic for certain businesses. Consequently, many startups and small-scale businesses opt for professional marketing services.
Hiring A Digital Marketing Agency
Hiring a website design and development agency is often a favourable option for companies looking to optimize their website. These agencies design and develop a website based on your company’s environment to create a customized website to best suit your needs. Additionally, due to their marketing knowledge, they design websites on the basis of marketing strategy rather than simply concentrating on aesthetics. They strategize content, designs and layouts that maximize customer experience and results.