Imagine you want to drive from Montreal to Toronto and you have the option of a beautiful, silent, comfortable car or exactly the opposite. It’s very obvious that most would choose the former and would refuse the latter. A bad user interface is much like that undesirable vehicle. Although both vehicles can bring you to the same destination, your experience will be entirely different.
Just like car quality makes a big difference on a road trip, user interface quality plays a crucial role in the performance of a business. Through the use of well-organized, aesthetically pleasing visual and written designs, an effective user interface can help attract, convert and retain users. Let’s learn how!
What is User Interface
User Interface (UI) takes into consideration all visual elements that users see and interact with on a device. It is an intermediary between human and device interactions, where a user interacts with an application or website for the completion of a task. The ultimate aim of an effective UI is to make the user’s experience easy, convenient, intuitive, and pleasurable. It should require minimum effort from the user and provide optimal results for both the user and the business.
How User Interface Design Helps Businesses
A website is a modern-day visiting card for a business. Similarly, businesses are often moving towards apps to improve accessibility and convenience for their users. However, for a website or an app to perform to its full potential, it is necessary to optimize its user interface. An effective user interface allows users to easily and enjoyably interact with a device that is designed for their needs. This encourages visitors to remain interested in the website or app for longer periods of time and perceive the brand favourably.
Apart from improving the customer experience, a strong user interface also drives sales. This is because UI is intended to help guide prospects and consumers on their buying journey in such a way that encourages them to make favourable purchase decisions.
Benefits of an Effective User Interface
User interface design goes well beyond improving the aesthetics of a business website or app. Its fundamental importance lies in its ability to improve business performance. How exactly does UI do this? Listed below are some of the major benefits you can expect from investing in user interface services all of which contribute to strong business performance.
Improve Website Performance Metrics
A website or app with a flawless user interface encourages visitors to be engaged and active for longer periods of time. This user behaviour results in lower bounce rates, increased time spent on-page, enhanced website traffic and improves the overall website performance indicators.
Increase Customer Acquisition, Conversion and Retention
As UI makes websites and apps more enjoyable, convenient and easy to use, customers are more likely to purchase and repeatedly purchase the business’s offerings. This allows a business to improve their customer acquisition, conversion and retention rate on both their website or app.
Improve Customer Experience
On-screen experience is the basis of customer attraction and retention. A great UI makes it easier for visitors to accomplish their goals quickly and effectively. This allows users to have an optimum website or app browsing experience which therefore maximizes satisfaction.
Increase Credibility
The first impression a user has towards a website or app is very important. A well-made user interface designed to provide visitors with an enjoyable experience is likely to make users perceive the company as authentic, reputable and credible.
Gain a Competitive Edge
As we have seen, a successful UI can help improve customer experience, increase sales, and bring many other benefits to a business. This, in turn, will provide a competitive edge in the market. As part of a company’s arsenal, UI can go a long way in consolidating the market position of the company.
Implementing User Interface Services
Implementing an effective user interface design is a key element of a website or app’s performance. Although many business owners have yet to take advantage of the benefits of UI, those who have are likely to see an overall business performance boost. This being said, investing in user interface design is not always an easy task. It requires experience and market knowledge to put forward a UI design that can accomplish company goals. For more information about improving your website or app’s user interface, visit our user interface webpage.
