Wix is a well-known website builder that hosts over 160 million professional websites. Wix SEO, however, does not have a great reputation. The prime reasons for its unpopularity in the SEO industry are improper URL structure, lack of options to add image alt tags, lack of structured data markup, and limited options for optimizing meta descriptions or title tags.
However, if you are considering setting up your website using Wix, or already use Wix to manage your site, we can help you optimize your site for SEO so you can pull in more traffic and increase your conversions.
SEO Tips to Improve your Wix Website’s Search Engine Rankings
Setup Wix SEO Wiz
Wix utilizes the Wix SEO Wiz tool that helps beginners in SEO start website optimization within minutes. You can find this tool below the settings menu, offered as “Get Found On Google.” A series of questions will be asked regarding your business, such as a physical address, description, and your name.
You can find this page by going to Dashboard > Marketing Home> Get Found on Google > Start Now
Once you answer these questions, you will be given a customized SEO plan, including a task checklist. If you are a novice in the field of SEO or Wix SEO, this is a great way to start off. It offers easy guidance for tasks that will be recommended later.
Implement SEO Tracking Tools
Make sure you implement SEO tracking tools like Google Analytics and Google Webmaster on your website. This is vital because it gives you insight into the SEO performance of your Wix website.
If you have opted for a premium plan, you can click on “Connect to Google” and integrate directly with Google. However, in the case of a free plan, you must do it manually.
Optimize Title and Description Tags
Each page on your website requires an optimized and unique meta description and title tag. Title tags are vital in SEO, as they educate search engines as well as users about the contents of your pages. Subsequently, it is essential that you also optimize the meta descriptions on your website.
Meta descriptions have a major role to play in the click-through rates of your website. They also feed the description visible below the title of a web page on search engine results pages. When it comes to improving SEO on Wix, optimizing your meta descriptions and title tag is essential. They can be edited for every page on your website under the SEO tab available for every page on your website.
Optimize Header Tags
An optimized web page makes use of heading tags to break up lengthy content into easy-to-read and understandable blocks, from H1, the main heading of the page, to H6. When you are focusing on Wix website SEO, make sure your header tags are optimized on every page.
You can place headers wherever necessary, but you must incorporate only one H1 tag for every page. You should incorporate the main keyword of your page in the H1 tag, while tags from H2–H6 should use variants of keywords related to various portions of your content. To edit your content and set the header tag, go to the Wix editor and click on a text box.
Create Keyword-Rich Content with Optimized Images
Content, along with optimized images, form the foundation of SEO. Page content is the main factor assessed by search engines to identify the value of a specific page. Search engines make use of bots to crawl relevant content across the internet, which then gets referenced and indexed whenever someone posts a search query. Developing content using keywords specific to your industry helps search engines get a proper understanding of the content in your pages so they can offer appropriate search results to users looking for content using search engines.
Discover How SEO can Help Your Wix Website
In general, Wix has all the SEO basics covered for regular sites, which is more than enough to get you started on improving your site’s rankings. Focus on the tips described in this article to get you started on improving your site today.
