Local SEO allows businesses to rank high in search engines when local users search for services and products. By implementing the right local SEO practices you can increase the likelihood that quality prospects can discover your business and visit your store. In the last two years, there has been a 200% rise in mobile queries including phrases like “near me” and “where to buy.” More than 50% of these “near me” searches have transformed into a visit to a physical store.
Google My Business Optimization
A free tool for business promotion on Google, Google My Business Optimization is a great option when it comes to getting your business ranked in Google search results. Optimizing your Google My Business allows your business to appear on local search results by Google, Google Maps, and the Google Business profile. 49% of total businesses claim to have received over 1,000 search views every month thanks to their Google My Business page. In fact, 64% of customers rely on Google My Business to look up contact details for a local business.
Local Content Optimization
Developing locally targeted content is a fantastic strategy to boost your rankings on search engines for pages that are relevant to your region. Local content gets 66% of all content impressions. Keep your content optimized with regionally focused, relevant keywords to help consumers in your area come across your website. According to studies, creating relevant, helpful, and unique content specific to your region can help you acquire an impressive number of local searches.
Local Site Optimization
A website with local information, local references, and local content is vital to all your local SEO efforts. For instance, establishing local-based web pages on your site with superior local content can improve your website’s local SEO. You can easily target local users by incorporating relevant and specific pages, posts, and sections on your site that users in and around your area of operation will find valuable. You might want to focus specifically on long-tail keywords to make your website stand out geographically and topically.
Local Link Building
Links obtained from other websites on the web have a major role in how all search engines rank and understand your website and all its content. When you get featured on local review websites, your search engines rankings on local searches can improve considerably. Obtaining quality backlinks from localized sources establishes your enterprise as an authoritative model that provides trusted and authentic information in and around your region. Getting listed in local business listing websites and directories is a great method of acquiring higher rankings on all local search results.
Local SEO practices are the key to all businesses trying to reach out to customers locally through digital mediums. These practices are modest yet powerful tools that can help increase your visibility among search queries made by consumers in the region.