Over the years, Black Friday has increasingly gained momentum, officially kick-starting the biggest shopping and holiday season. This ultimate savings event becomes bigger and better every year, with businesses, both large and small coming together to make the day a success. Both consumers and corporations reap the benefits of offering and receiving exclusive deals and offers. So, now that it is that time of the year again, how are you planning your company’s Black Friday marketing strategy to make the most of this maddening crowd and extract maximum profits?
Well, here are a few tips to help you through:
Preparing Before Black Friday to Make Maximum Sales
Have Your Promotions Ready
Think about your best Black Friday ads and hot sellers in advance. Make sure that you leave a bit of room, in case you decide to introduce new trends or products at the last moment. An intensive look at your sales from the year and from previous Black Friday events will quickly show you which products are most in-demand with your consumers. Black Friday is the perfect opportunity to introduce these products to an entirely new audience. Take time to study Google trends and competitor deals to know exactly what these markets could be looking for and determine how to reach them.
Prepare Your Website and Online Presence
Before Black Friday sales take off, make sure your website is up and running. Discuss all traffic limitations, if any, with your hosting provider. Be prepared for an overload of traffic over the next few days. Next, make sure that your website and corresponding social media promote Black Friday. Implement sales banners and eye-catching ads scattered across your website to ensure your audience is aware of the irresistible deals.
Determine the Channels You Will Use
Once your Black Friday ads and promotions are sorted, you can develop paid ad campaigns and other digital marketing mediums that will direct users towards your website. You can set up retargeted ads to ensure that you keep appearing to your consumer with relevant products through October and November. This can be an effective strategy to stay in their minds, both before and shortly after the event.
Join Hands with Other Small Businesses
Making your brand stand out amidst an advertising blitz during the holidays can prove to be challenging. You may choose to partner with small businesses in the neighbourhood and put in mutual efforts to attract shoppers for Black Friday 2020. This includes planning a joint event to share the expenditure of an ad campaign. The larger the number of participants, the more tempting your promotion will be.
Prepare an Email Strategy
Email is every marketer’s best friend, especially during the holidays. However, you have to keep in mind that there are several other online retailers who will be putting their best foot forward for the event using the same method. So, make sure that your email list is ready. Clean up your mailing lists, set up targeted campaigns, and make sure you remain competitive with the many other emails they’ll receive. In addition, make use of teasers and advertisements that can be used as A/B testing opportunities as part of your Black Friday marketing strategy.
Strategize Your Offers
While having an easy purchase process is essential, it is important to make sure you have all the products that customers want. Check the sales records from the past year to see the most popular products and compare them with the present year’s trend. It is important for you to have such products at a competitive price to spike Black Friday sales and stay ahead of the game. Part of providing great deals is making sure you have the inventory to back them up. Your inventory must be fully stocked up in advance to please customers and avoid disappointment.
The Importance of Strategizing Before Black Friday
Come Black Friday, there is an immense amount of anxiety, both among consumers and retailers. With so many deals to look for and so many retailers to provide them, there’s an adrenaline rush. However, your marketing plan is all about preparing in advance. The key is to provide your customers, old and new, with deals that they won’t find elsewhere. Leading up to Black Friday, businesses must have a strategy in place to get the word out about these deals across all platforms. Strategizing right and prioritizing your consumers can help you emerge a winner this Black Friday.
