Marketing automation is the use of automation tools that let businesses operationalize processes and automate time-consuming repetitive activities.
Businesses can highly benefit from marketing automation by saving time, increasing consistency, improving customer experience and much more.
Effective marketing automation can help businesses improve virtually each and every one of their business activities to reach superior results.
This blog introduces the concepts of marketing automation and will take you through the advantages it has to offer to your business.
- What is Marketing Automation?
- Why Does Your Business Need Marketing Automation
- Marketing Automation in 2020
- 6 Reasons to Have Marketing Automation
- Implement Marketing Automation in Your Business
What is Marketing Automation?
Marketing automation is on track to become a fundamental part of the future of marketing!
Essentially, marketing automation covers all technologies and software platforms that maximize operational efficiency and consistency by managing tedious and time-consuming tasks. It systemizes the marketing and operational tasks with the help of automated technologies or software platforms. Marketers use this modern technology to eliminate repetitive tasks and replace them with time-saving digital processes. From sending simple emails to arranging creative campaigns, marketing automation is truly an effective method for achieving any company’s marketing goals.
Some of the common tasks for which marketing automation tools can help businesses are:
- Automating email campaigns
- Automating SMS and messaging coordination
- Arranging and publishing social media posts
- Managing website content
- Analyzing and managing digital data
Why Does Your Business Need Marketing Automation
Before jumping into the benefits of marketing automation, it is important to understand why it is essential for businesses.
In today’s competitive age, when both small and large-scale businesses are looking for ways to strengthen their market presence, marketing automation can be THE factor that allows your company to overcome competitors.
According to a recent report, 91% of the businesses using marketing automation find it to be crucial for their overall marketing success. Why is that? It reduces costs and improves quality. It’s all a business owner could ever ask for!
Today, when 79% of large-scale businesses use marketing automation to improve their marketing processes, there is no obvious reason to ignore it.
Marketing Automation in 2020
Technology has bestowed businesses with solutions that can help improve their processes in ways that were not possible in the past.
Similar to any other technology, marketing automation is continuously evolving. Only a few decades ago, it was relevant to email marketing alone. Now, with marketing automation able to manage practically all your customer relations activities, it is hard to pass by the opportunities that it offers.
For this reason, companies looking for effective long-term solutions to their marketing and operational tasks should consider incorporating marketing automation sooner rather than later. From the exponential development, we’ve seen in the past few years, who knows what marketing automation will be capable of in the next decade.
7 Reasons to Have Marketing Automation
As people realize how rewarding marketing automation can be, the more common it has become throughout all businesses. However, for those who are still skeptical of its opportunities, here’s a list of some of the main advantages that are attached to marketing automation.
Increase Overall Productivity
Marketing automation drives a 14.5% increase in sales productivity. The technology facilitates task execution for employees, thereby encouraging them to focus on more complex ones. Reducing the time taken for each task enhances the overall productivity of the organization.
Enhance Task Workflow
To run a business successfully, it is important to keep everything in order. Marketing automation is a platform that organizes each and every marketing activity – planning, scheduling and budgeting. For example, most companies use customer relations management (CRM) systems to systematize their daily workflow and achieve a common business goal.
Boost Lead Generation
80% of marketing automation users saw an increase in their number of leads. Many marketers now prefer using automated digital marketing mediums to generate leads. These tools allow their business to find, reach and attract leads in ways that are no possible with traditional marketing mediums. Not only does it allow for an increase in leads, but better yet, it also improves the quality of leads.
Improve Conversion Rate
77% of marketing automation users saw an increase in conversions. Marketing automation systems help businesses connect with prospective customers in a more consistent and effective manner. This allows companies to improve reach and engage with their target audience by providing them with relevant and instantaneous information. This in return, increases the probability of closing a sale.
Strengthen Customer Relationships
To sustain in this highly competitive market, it is crucial that businesses build a lasting relationship with existing customers. Marketing automation can help build a stronger relationship with each and every one of your customers. They allow for superior customer experience by providing quality, consistent, timely and relevant information to your customers.
Save Time & Money
74% of users say that the largest benefit of marketing automation is its ability to save time. Most startups and small businesses are skeptical of investing in marketing automation as they are unsure that their investment will pay off. However, no matter your business size, automating processes can save your company time and money. Fortunately, marketing automation tools have become more simple and economic than ever before. Businesspeople with very little technical skills are able to use marketing automation tools for a cost as low as 0$.
Data Analysis and Collection
Marketing automation tools gather information about your business processes and performance to provide you with useful insight. This data can be automatically organized into reports and can draw important conclusions based on your goals. These automated analyses allow businesses to improve consistency and efficiency as well as optimize data-oriented decisions.
Implement Marketing Automation in Your Business
As we now know, marketing automation can contribute largely to the success of a company by systemizing business processes. However, for marketing automation to work, the planning behind it must be implemented strategically. When automating processes, it is important to incorporate marketing tactics that are likely to generate the best results for your company. After all, marketing automation will amount to nothing if it is backed by arbitrary or uneducated marketing decisions.
If your marketing automation knowledge is limited, it is always wise to hire a professional marketing agency to implement these tools in your company. They understand the requirements of their clients and pick appropriate marketing automation tactics to best suit your company’s needs.
