SEO or Search Engine Optimization is one of the most effective digital marketing techniques for greater visibility and searchability. In order to rank higher in search results, it is important to include search engine optimization in your digital marketing strategy. In a competitive digital market, where traffic ensures your business’s future, SEO builds trust and earns you credibility. With an increase in traffic, your business also gets an opportunity to generate leads and improve profit.
Let’s face it, one of the main reasons to invest in SEO is to stand out from your competitors and increase your organic traffic to your website. According to digital marketing professionals, it is one of the most effective and reliable marketing strategies to bring targeted traffic, and eventually, more potential customers to your business. However, as it is one of the most preferred digital marketing strategies for many businesses, you must continuously monitor your SEO efforts to strengthen them and drive more traffic to your website. Here are some of the very important key performance indicators that can help you to analyze your SEO campaign’s efficiency and success.
Organic Traffic Session
To know how effective your SEO strategy is, it is important to measure the number of visitors to your website from organic search results. Thus, organic traffic sessions is a very important metric that determines your reach through SEO. It denotes the amount of traffic visiting your business’s website. Organic sessions also help a business learn about the actions taken by the users during their visit to the website. If your organic traffic is growing over a time period, your marketing campaign is undoubtedly doing well.
Organic Impressions and Clicks
Organic Clicks and Impressions are metrics that let you accurately measure the effectiveness of your website’s SEO. Organic impressions occur when your website’s URL appears in a user’s search result without purchasing ad space. Increasing organic impressions on search engines can directly result in increased organic clicks. Organic clicks are measured by taking the number of users who click on your website from the search engine results page. With SEO, increasing the number of organic impressions and clicks to your website can be achieved by ensuring all pages of your website are fully optimized and contain the right keywords and information.
Organic Click-Through Rate
Click-Through Rate (CTR) is another performance metric that helps you to measure the ratio of clicks on your website’s link to the total number of users who saw landed on a search engine ranking page that your website was ranking on. Organic CTR is a very important metric to analyze the performance of your website. To improve your website’s CTR, businesses must focus on making their meta tags appealing and make sure that they are ranking for keywords that are most relevant to their website. Tracking your CTR is a very effective way to find the flaws and opportunities for improvement of your SEO efforts.
Search Ranking Position
Another KPI or metric that directly correlates with your SEO campaign’s success is the search rankings position. In this digital market, if you manage to rank highly in search positions, you will likely successfully reach your marketing objectives. Thus, to rank your website higher, it is important to make use of relevant keywords. With search rankings tools, one can monitor the changes in the search positions for the targeted keywords. This metric not only helps you understand your current positions and the change history but also follows the competitors’ domains and studies their rankings for the targeted keywords.
Search engine visibility is an indicator that gives you an idea of how often your domain is shown in search results for the keywords it is ranking for. With this metric, you can track the dynamics even before you have started the process of attracting your target audience. Digital marketers track the search visibility of a website through Google Search Console or other similar SEO tools.
Final Thoughts on Search Engine Optimization KPIs
The above-mentioned KPIs are some of the top metrics used to measure the performance of your SEO campaign. Apart from the KPIs mentioned in this blog, there are various other metrics that can help you to evaluate your SEO campaign’s efficiency and improve the strategy accordingly.