Marketing automation involves the use of technology to automate frequent tasks that need to be undertaken by a marketing department. It allows marketers to reduce the amount of time they spend performing repetitive tasks and enables them to focus more attention on delivering personalized experiences to consumers. Marketing automation is one of the finest modern techniques implemented by businesses across the globe to save both money and time.
Benefits of Marketing Automation for Businesses
-
Attracting Customers
Acquiring new customers can be an extremely daunting task, especially for new businesses. Marketing automation helps your brand reach out to the right consumers, in the right place and at the right time, using marketing content that is easily personalized for your customers.
Marketing automation can help you save a lot of time and money while boosting your sales productivity by over 14.5%. Additionally, about 80% of companies using marketing automation tools experience a rise in their leads while spending less time generating them.
-
Converting Customers
Automated and personalized marketing content has transformed the way in which businesses tap into the needs of consumers, with about 53% of businesses experiencing positive growth in conversion rates thanks to marketing automation. With marketing automation the burden to send digital marketing materials to leads and prospects is lessened, since your contacts will automatically receive content based on their behaviours and interactions with your business.
-
Retaining Customers
Marketing automation has had a significant impact on how effectively a business can retain its customers. Over 80% of businesses have agreed that using marketing automation has improved their customer retention rates. Furthermore, with 4 in 5 businesses dependent on consumer interactions to retain customers, task automation software has helped empower businesses to retain more customers while doing less manual labour.
Incorporating marketing automation techniques into your marketing mix can create an edge for your business. With automation, your business can easily communicate value propositions to your target audience at critical moments, build better relationships with your audience, and convert more prospects into buyers, all while saving money and time spent on marketing tasks.
