Pay-per-click (PPC) advertising is a channel for digital marketing that charges you, the advertiser, every time a consumer clicks on your ad. When you launch a PPC campaign, your ads will be instantly boosted to the top of search results for your chosen keywords, which is why many companies that seek fast growth go this route.
E-commerce especially benefits from PPC management, as an online business using PPC ads can attract target audiences with keyword optimization and take them directly to your site. About 51% of online shoppers use Google to research a purchase they plan to make, and with PPC advertising you can ensure you’re at the top of their results when they go looking for information.
4 Reasons To Use PPC Advertising
PPC advertising uses keyword optimization to reach your target market. When used effectively it can lead to fast growth and profit generation for your e-commerce business.
PPC ads are a relatively quick way to drive traffic to your e-commerce site. Unlike organic traffic, paid advertising pushes your business to the top of search results immediately. Using this strategy, you can generate results in a matter of hours, whereas organic growth takes months to years before seeing significant results. Organic growth is an important part of a long-term search results strategy, but if you need to grow your sales immediately, PPC advertising is your best option.
Convert Potential Customers
Google paid ads convert 50% more customers than organic traffic. You can generate a sales funnel that ultimately leads to conversions when you use strategies such as remarketing, landing pages, and keyword research. PPC advertising allows you to pick keywords to rank higher on. When you make content that resolves issues people search for, you can attain higher levels of conversions.
Reach Your Target Customers
As an e-commerce business, you want an online ad strategy that invests in the market segments with the most profit potential. Effective pay-per-click marketing uses keyword optimization to narrow who sees your ads to people with a higher potential to convert. You can modify the location, keywords, and topic of your e-commerce PPC ads to affect who will see them. Use PPC advertising to attract new and existing customers to your e-commerce store.
Optimize Return-On-Investment (ROI)
Pay-per-click means that you only pay when someone clicks on your ad. As a result, PPC optimizes your ROI by avoiding ad spend that comes from marketing to consumers uninterested in your products or services. It is estimated that the ROI for a PPC ad is 200%, meaning for every $1 you spend on an ad, you generate $2 in revenue.
Every E-commerce Business Should Use PPC Ads.
Growing your e-commerce business efficiently requires an advertising channel that gets your consumers to the point of sale quickly and cost-effectively. PPC advertising helps you narrow your audience, so you reach a large number of people who are more likely to buy from you. If you’re not sure where to start with PPC ads, reach out to a digital marketing agency!
Contact us today to learn more about how we can help your business succeed in the digital marketplace.