How To Use Instagram To Promote Your Business

People have been using Instagram to promote their businesses since it was released in 2010. With more than 300 million people sharing stories, videos, and photos every day, Instagram has become a go-to place for every brand seeking to market their business on social media.

With such a high volume of content posted every day, the question is – how can you make your business stand out on Instagram? The key is to make sure you post the right content to stay relevant to existing followers while also attracting new ones to your page.

Follow These Tips To Promote Your Business on Instagram

Consistently Produce High-Quality Content

There is no shortage of content on Instagram. Content types on Instagram include short videos, consumer photos, memes, stories – everything is available for your business to show off its products. However, when it comes to using Instagram to promote your business, you need to know what works best for your audience.

To gain a loyal following on Instagram, your business will need to consistently produce high-quality content that resonates with your audience and post according to a regular schedule. Top brands like H&M and TopShop go as far as posting three or more times a day to continuously engage their audience. Your brand should do research to investigate the kind of content that consumers in your niche consume (and how often) and plan posts accordingly.

Use Relevant Hashtags

Girl holding hashtag

Hashtags are a way of categorizing content on several social media platforms, including Instagram. Using industry and interest-specific hashtags allows people on Instagram to discover your content, giving you an opportunity to expand your reach and connect with potential followers who have similar interests.

Tag Brands and People

Tagging is an amazingly effective way to market your business on Instagram. By tags, we do not mean hashtags. Rather, you might tag other accounts and brands to promote yourself and connect with influencers that share an audience with your business.

Instagram notifications ping anyone who is mentioned in a post and can be a subtle way of expanding your horizons. You can also tag locations, or the events your business is hosting or attending. Posts that are location-specific also give you the opportunity to explore potential new followers and fans in specific areas, or connect with people that attend specific events.

Post To Please Your Audience

Girl smiling on phone

A vital detail that you need to keep in mind is that over-posting on your Instagram account can backfire and displease your existing followers. If all your audience finds when they access their account is your brand, they are likely going to unfollow you.

Timing your posts correctly is also important; the best time to post is during the peak hours and days when your followers are active online. The worst days to post on Instagram are generally Sundays and Wednesdays, while Mondays and Thursdays are often the best days, but this can vary based on your niche and audience.

Follow Instagram Trends

Instagram analytics are quite useful to spot trends on your Instagram account. However, you can also take a look at the Instagram Analytics offered by Buffer if you want to dive a little deeper into your Instagram account metrics.

You can use the paid plans offered by Buffer, or Instagram’s free analytics tools, to understand the popularity of your carousels, posts, stories, and reels. Following Instagram trends can be a great option when you are trying to figure out how best to use Instagram to promote your business, and can reveal a good deal about how people are consuming your content.

Using Instagram To Its Full Potential

Instagram on iphone

When you are trying to market your business on Instagram, you can experiment with the tactics included in this article to test what works best in your niche. Following these tips can help you achieve higher engagement rates while promoting your brand to new customers and existing followers at the same time.