Remarketing vs. Retargeting – What Should Your Business Use?

Remarketing is simply a digital marketing strategy for retargeting website or social media visitors or engaging with previous customers. For example, suppose you went to a website in search of a sports shoe, spent some time there but did not purchase anything, and then left. However, you may have noticed advertisements for that same website and shoes on search engines, email, social media, and so on. That is precisely what remarketing entails. One of the most effective ways to increase your company’s sales is through remarketing. There are numerous benefits and reasons why remarketing is important, including a low-cost technique that allows you to stay in touch with your target audience, a higher ROI (Return on Investment), and assistance in improving ad relevance and customer recall of the brand.

Approximately 92% of visitors to your website are not yet ready to buy your product or service. This is where the value of retargeting comes in. Retargeting is the process of showing your ads to visitors who have left your website on other websites. As your site visitors navigate the Internet, partner sites will host your ads on the pages they visit, keeping you at the top of their minds over time. One of the advantages of retargeting is the ability to create personalized content based on their progression through your sales funnel. This blog will highlight how retargeting and remarketing can help you improve marketing results. 

Remarketing vs. Retargeting 

Remarketing is the practice of engaging audiences who have previously interacted with your brand in order to persuade them to take a desired action, such as conversion. Customers may, for example, visit your website and add items to their shopping cart before leaving without making a purchase. Using the email addresses that customers have provided in their account, you can remarket to them by sending emails that remind them about those products, thereby preventing cart abandonment.

After visitors leave your website without purchasing, retargeting campaigns remind them of your products and services. After visiting specific pages, you can retarget them and show relevant visual or text ads to your visitors when they visit other websites. Google Ads, Facebook retargeting, LinkedIn Ads, and other retargeting advertising platforms can be used to carry out retargeting campaigns. Retargeting is a critical tool for serious marketers today to connect with their customers and increase sales and customer loyalty.

So what are the differences between remarketing and retargeting? Although both retargeting and remarketing aim to contact and eventually convert previous visitors to your website, the difference is in the strategy employed. Retargeting primarily uses paid ads to re-engage audiences who have visited your website or social profiles. Remarketing primarily uses email to re-engage past customers who have already done business with your brand. Both can be automated: retargeting can be effectively managed through Google Adwords, and email autoresponder software can be linked directly to remarketing trigger points.

Why Remarketing?

Remarketing can be a valuable component of your advertising strategy. Here are a few examples of how it can benefit your brand:

  • Increase new audience awareness and consideration.
  • Remind shoppers who have looked at your product to finish their purchase.
  • Display relevant ad creative and messaging based on demonstrated audience interests and shopping signals.
  • Assist customers in progressing to the next stage of their customer journey.
  • Engage with former customers to encourage brand loyalty.

Why Retargeting? 

With the ever-changing landscape of digital advertising, winning your audience’s attention requires not only quantity but also quality. Here are a few examples of how Retargeting can benefit your brand: 

  • Improved brand recognition
  • Reduces the amount of time prospects spend in your funnel.
  • Enables you to learn more about your target audience
  • Expands your market reach
  • Increases your ROI
  • Complements your email marketing efforts
  • Retains existing customers

Choosing What’s Best for Your Business

Choosing between retargeting vs remarketing depends upon the individual situation you want to address. Of course, you can use both as they complement each other well. Retargeting can help you raise awareness among your target audience, and remarketing can help you capture and convert customers at the end of the buying cycle.

Bear in mind it is not an exact science. Long-term effectiveness requires a process of monitoring and tweaking, rather than simply setting up the tools and leaving them to their own devices. You will eventually figure out what works best for you.

To make things easier, myMarketing provides remarketing and retargeting as a service and can assist you in getting started. If you’d like to learn more about incorporating remarketing and retargeting into your digital marketing strategy, please contact us.