Male and two females looking into store while shopping

5 Social Media Marketing Tips for Black Friday

Male and two females looking into store while shopping

Many shoppers look forward to Black Friday sales each year. It is one of the best times to purchase holiday gifts and capitalize on significant discounts being offered by retailers of all kinds. On the flip side, that means that Black Friday is also a great opportunity for your business to attract new customers and re-engage existing ones. One effective (and free) way to take advantage of Black Friday is to leverage social media to reach new audiences, build great relationships with customers, and promote your products and services. Here are some ideas and tips for building a successful social media marketing campaign this Black Friday.

Social Media Marketing Ideas and Tips for Black Friday

Plan Your Social Media Strategy

Girl looking at white board comparing social media platforms

You can use social media this Black Friday to deliver discounts, promote your business, and connect with your target market in meaningful ways. It is important, however, to remember that social media marketing takes time, and to plan your Black Friday social media marketing strategy carefully. Planning activities that can help you create an effective social media marketing strategy this Black Friday include segmenting your target audience, identifying hashtag trends to follow, and checking out what your competitors have done in previous years.

Identify Which Social Media Platforms Perform Best for Your Brand


Social media marketing success requires that you identify which platforms are going to help your brand the most. That means researching where your target market is active on social media, understanding and appreciating how they behave online, and integrating your brand into existing niche communities. The biggest social media platforms – Facebook, Instagram, Twitter, and Tik Tok – all have unique characteristics and audiences. A great first step in developing an effective Black Friday social strategy is to understand what your brand can offer its audience on those platforms to create value in their lives, and then proceed from there.

Start Posting About Black Friday Deals Early

Man looking at laptop with a brands sales

Launching social media campaigns ahead of Black Friday can generate buzz about your offers, discounts, and deals. By starting early, you can create a sense of urgency and anticipation amongst your audience. To increase the visibility of your campaigns, be sure to use relevant hashtags where appropriate. However, do not overdo it when creating urgency or buzz, as your target audience may grow tired of your content and lose interest or unsubscribe to your posts.

Use Targeted Hashtags Related to Black Friday

One of the most effective tools to reach your audience through social media channels is hashtags. It is important to use hashtags that are relevant and trending, especially during a highly competitive event like Black Friday.

Using the right hashtag can raise your company’s visibility and make it easier for your audience to find your deals. Completing extensive hashtag research to find the best hashtags for your Black Friday social media marketing campaign can net your business large profits. Hashtags associated with Black Friday sales often include variations of #BlackFriday, #BlackFridayDiscounts, #ThanksgivingSales, and #FridaySales.

Make Black Friday 2021 Your Most Profitable Yet

Woman on tablet in taking inventory of clothing

Black Friday is a time when every business anticipates a boost in sales and customer engagement. However, getting shoppers to take action can be challenging without a comprehensive Black Friday social media marketing strategy. You can use the ideas discussed above to draw more traffic to your store and enhance your sales this Black Friday.