Tips for Your Next Lead Generation Campaign

Lead generation is about grabbing the attention of your target audience and turning them into long-term customers. Leads are often obtained from paid advertising methods like social media ads and PPC ads, but can also be attained organically through search engine results and quality content.

Obtain New Leads Today

  1. Inbound Lead Generation

    Inbound lead generation is a method used by businesses to develop campaigns or content that can bring in new viewers to your website and transform them into customers. Inbound marketing tactics are one of the best ways to solve problems that customers are facing and directly provide them with relevant information that creates value in their lives.

  2. Content Marketing

    Did you know that blogs are capable of bringing around 55% more traffic to your website? As the old saying goes, content is king. It is what gives your readers insight and explanations of the services or products that you offer. In fact, the content on your website plays a vital role in deciding how long a viewer will remain on your website. Companies with blogs are capable of producing about 67% more leads monthly than companies without them.

  3. Social Media

    Social media has become an indispensable part of the digital marketing tactics being adopted by leading businesses. Approximately 77% of small to mid-sized businesses use social media platforms to market themselves, with 52% of them sending out at least one post a day. Many consumers make purchases based on content they see on their favourite social media platform, either in the form of an advertisement or in the form of a post put up by a social connection. About 37% of consumers are inspired to make a purchasing decision based on what they see on social networks.

  4. Search Engine Optimization

    There are few lead generation tactics more beneficial than comprehensive search engine optimization (SEO). A good search engine optimization strategy can turn the tables for your business, with about 53.3% of all website traffic being acquired from organic searches, and about 14.6% of sales being generated entirely from organic searches.

  5. Outbound Lead Generation

    With outbound marketing, your business can find customers and try to capture their attention using targeted emails, advertising, and other, similar “cast-a-broad-net” style tactics. Outbound techniques are more traditional forms of marketing and present a wide range of opportunities for modern businesses to generate brand awareness and capture more leads.

  6. Pay-Per-Click (PPC) Advertising

    Did you know that PPC visitors are 50% more likely to make a purchase compared to organic visitors? However, like most marketing techniques, the key here is to make sure that your PPC ads display where your target audience will see them. With more and more businesses adopting PPC advertising methods, 41% of the total clicks are restricted to the ads that make it to one of the top three positions on Google’s search results pages.

  7. Email Marketing

    80% of marketers consider email to be the best tactic to acquire customers for their business. Email is a great way to reach out to your consumers without appearing too intrusive or forceful. Transactional emails have, on average, a click-through rate of 4.8%. However, the key is to create personalized and interesting emails, capable of holding the interest of your consumers long enough to encourage them to act on your call-to-action.

  8. Event Marketing

    85% of the top-level business leaders in a business consider in-person events to be critical for the success of their company. Events are a great way to bring people together and make them aware of your products and services while building connections. 68% of B2B marketers have agreed that events have been one of their best sources to generate quality leads.

    Lead generation can help your business reach out to a wider audience, enhance brand awareness, and target new areas in your market. If done right, lead generation can be a great way for your business to increase its consumer base and generate more sales.

Leave a Reply

Your email address will not be published. Required fields are marked *