person on phone/laptop with social media interactions around them

5 Types of Business Infographics That Promote Content

 A strong content marketing strategy includes the use of infographics that are branded with design elements supporting your company’s assets and image. Infographics are shared three times as much as other types of content on all social media platforms, making them a high-leverage content medium to gain brand exposure online. Whether you’re a manager trying to communicate efficiently with your
man drawing rough logos

6 Points To Consider When Designing a Brand Logo

Logos are a graphic emblem or symbol used to identify and classify products, brands, and organizations. Logos can be abstract designs or may be presented as a stylized form of a company’s name to maximize brand recognition. A good logo, however, should be more than just a symbol of identification. When designed effectively, it should convey your brand’s personality, character,
Woman entering retail shop.

Branding in the Retail Industry

Branding is vital for today’s retailers. When each and every organization is contesting for recognition, it is challenging to compel the audience without a strong brand image. The rapid advance of e-commerce and the growth of social media platforms as digital storefronts have stirred up the retail industry. While traditional retail marketing has undergone significant disruption, retail branding has attained
Branding digital marketing process.

The Importance of Branding

Brand Marketing, Brand Strategy and the Elements of Branding Branding defines the complete experience of a customer. A strong brand helps consumers perceive a business positively and take pride in using a service or product from the business. Having this strong brand identity in place makes a business recognizable and differentiates it from other enterprises in the market. In this
Yellow branding graphic.

The Basics of Branding and the Top 6 Reasons it is Essential For Your Business

The concept of branding goes far beyond the representation of a company based on its name and logo. In fact, it involves every aspect of the business that is public. It has an impact on the way each and every customer perceives your company and influences their purchase decision. In this blog, we will discuss the basics of branding along