Why E-Commerce Businesses Should Use PPC Ads

Pay-per-click (PPC) advertising is a channel for digital marketing that charges you, the advertiser, every time a consumer clicks on your ad. When you launch a PPC campaign, your ads will be instantly boosted to the top of search results for your chosen keywords, which is why many companies that seek fast growth go this route. E-commerce especially benefits from

5 Paid Advertising Tips for Ottawa Restaurants

For many consumers, a quick internet search is the first way they search for information about a product or service. For example, customers could search for “vegetarian restaurants in Ottawa” and use the organic page rankings or reviews to make a decision. Knowing this, your restaurant can leverage paid advertising to increase sales. This is achieved through Pay-Per-Click (PPC) campaigns.
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How To Create Leads for Your SaaS Business Using PPC

To reach target prospects through SaaS marketing, you can create valuable content, leverage email campaigns, and offer free trials to prospective subscribers. However, one of the highest impact SaaS digital marketing tactics we recommend investing in is Pay-Per-Click (PPC) advertisements to further promote your product. The flexibility of PPC allows you to target prospects based on whether they are positioned
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Digital Marketing Tactics To Promote Your Boxing Day Sales

The holiday season offers fantastic opportunities to attract and engage customers, especially during Boxing Day. The culmination of holiday spending from Christmas and Black Friday, Boxing Day is one last nationally recognized opportunity to treat customers to significant discounts before the New Year. Boxing Day is known for packed stores, with customers ready to spend their money. In fact, it
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Christmas Digital Marketing Tactics That Drive Website Traffic

Website traffic is a commonly used metric to analyze the health of a business website. With Christmas fast approaching, there is no better time to capitalize on consumers’ increased intention to spend to grow your reach and audience online. Your business can take advantage of the Christmas rush online to increase your website traffic, build relationships with customers, and boost
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How to Plan your PPC Marketing Budget

PPC budget is one of the important factors businesses should focus on while creating a strong PPC strategy. We all know that Pay-Per-Click (PPC) advertising is one of the most effective and powerful digital marketing techniques for online business success. However, to get positive results out of a PPC campaign, it is important to set a strong strategy along with
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What to Look for When Choosing a PPC Agency

Choosing the right PPC marketing agency can be as time-consuming as developing the strategy itself. To create a successful pay-per-click campaign, you need a specific set of skills and knowledge.  As online advertising is an ever-evolving arena, it requires constant education. Attempting a PPC campaign without expertise can waste a lot of money, energy and time on advertisements that do

Top 5 Types of PPC Marketing

Pay-Per-Click advertising or PPC is a paid marketing technique used by businesses where the company pays only when a person clicks the online advertisement posted. There are multiple kinds of PPC advertisements employed by businesses for the promotion of their services and products. Let's take a look at some of the different kinds of PPC advertising businesses use and their
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Application of PPC in the Real Estate Industry

Technology has massively transformed how the real estate industry functions. While television and radio advertising has been around for decades, using these traditional forms of advertising is no longer the only option. The alternative? Pay-per-click. A cost-effective means to promote real estate services, PPC lets you target consumers accurately, based on their online behaviour and the services they frequently search

Most Important PPC KPIs for Your Business

In today’s era of digital marketing, Pay Per Click advertising (PPC) is one of the most effective techniques used to accelerate business growth. PPC allows your brand to reach the target audience and move ahead of your competitors. In the beginning, significant costs and effort are required to run the campaign, but in the long run, PPC can bring desirable