man making online purchase

Social Media Marketing for E-Commerce Stores

Digital marketers use social media platforms to effectively connect with a wide range of e-commerce customers. An increasing number of online users leverage social media to research brands and shop online. According to reports by Statista, “As of April 2020, 37 % of U.S. internet users between the ages of 18 to 34 years reported they had purchased something via
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How Video Marketing Can Help Grow Your Business

According to a recent study, 85% of businesses use videos as a marketing tool to reach their audience. It is believed that video marketing can boost a business’ conversion rate by up to 80%. Whether you’re running a startup or a large enterprise, video marketing is a strategy that can create business growth. From product demonstrations to value creation, videos
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4 Halloween Digital Marketing Ideas for Your Business

Happy Halloween! Autumn is one of the best seasons: lovely weather, great activities, and plenty of holidays around the corner. The excitement of Halloween doesn't end with scary movies and carving pumpkins. Halloween is exclusively about fun; there’s no need to buy presents, and there are no obligations! These perks make Halloween a great opportunity for B2C businesses to offer
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5 Types of Business Infographics That Promote Content

 A strong content marketing strategy includes the use of infographics that are branded with design elements supporting your company’s assets and image. Infographics are shared three times as much as other types of content on all social media platforms, making them a high-leverage content medium to gain brand exposure online. Whether you’re a manager trying to communicate efficiently with your
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Facebook Advertising Types for Small Businesses

Facebook Ads offer higher conversions, clicks, and impressions. Facebook Ads are as much as 7 times cheaper than Twitter Ads, which is the second most affordable channel for ads on social media. In fact, you can spend only $5 each day on Facebook advertising and still witness substantial results. To make the process easier for you, here are the top
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Important KPIs for a Successful LinkedIn Profile

LinkedIn is one of the greatest social media platforms for building professional networks. This platform not only helps businesses to promote themselves to their target audience but also to establish a strong relationship with them. By introducing new products or services you have developed or by creating content relevant to your audience, you can encourage potential customers to contact your
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Social Media KPIs That Accelerate Business Growth

A strong social media presence is important for every business. Today, when customers like to stay connected with their favourite brands or companies, your performance on social media plays a great role in determining how much people connect with your brand.  Most young people (18 – 34 years old) follow their favourite brands on social networking sites. Therefore, businesses looking for
Four digital marketers holding different digital marketing signs.

Social Media Stats and Trends to Consider in 2022

In today’s tech-savvy world, social media has become a part of most people’s daily lives. Given the fact that over 40% of the world population uses social media, it has become imperative for businesses to establish a strong presence on these platforms. However, as most marketers and businesses across the globe flock to these platforms, the competition has become stiff.